fipp.com December 2007 | Magazine World | 5
magazine world
issue 55
CONTENTS
ÓCOMMENT ÓDIGITAL 34 EMAP AUSTRALIA 40 NEW MEMBERS
It was party time down under. So FIPP welcomes 15 new members
3 PRESIDENT’S COMMENTS 19 DIGITAL DOLLARS why did they sell the company? Chris approved at the last FIPP
Donald D Kummerfeld recaps the Justin Morshead explains how to Llewellyn tells all management board meeting in
MPA's annual magazine conference, make money out of online ads Toronto, Canada
the Magabrand Revolution
ÓFEATURE
ÓNEWS
20 OUTSOURCING
6 GLOBAL NEWS Lighten the load and heighten
Publishing digest and news your profi ts. Ian McGowan of Merit
from international markets Outsourcing explains how
24 THE OTHER SIDE OF THE COIN
ÓLAUNCHES Magazine World talks to Hans
Oppermann about his company's
8 INTERNATIONAL NEWCOMERS outsourcing policy
We track the latest print and digital
launches from around the globe
P34
ÓREGIONAL FOCUS
P40
27 ASIA PACIFIC ÓMEMBERS
Didier Guérin of Media Convergence ÓSUPPLIERS DIRECTORY
analyses this dynamic region 36 PROFILE: COLOR PRESS GROUP
CPG has a colourful CV — from 44 COMPLETE SERVICE LISTINGS
28 VOGUE INDIA student rag to celebrity gossip For everything a publisher needs,
A royal welcome for Condé Nast's publisher. The company is now service listings from FIPP associate
fl agship title. Nicholas Coleridge rolling out its brands across the members and industry suppliers
details this milestone launch former Yugoslavia, publishing 86
magazines across the region
30 PSYCHOLOGIES CHINA ÓAND FINALLY
Getting inside the Chinese mindset, 39 PROFILE: CZECH PUBLISHERS
by Alain Deroche ASSOCIATION 50 NOTICEBOARD
CPA steered the magazine industry Snippets of news, views and dates
P08
33 INSTYLE THAILAND safely through the velvet revolution. for your diary
A happy result for a celeb-conscious Today it remains the linchpin for
culture, by Jim Jacovides both print and digital publishing,
ÓHUMAN RESOURCES says Tomas Böhm
12 THE RIGHT STUFF
How to hire and keep skilled staff
with print and digital experience
ÓCOVER STORY
16 CARBON FOOTPRINT
P50
David Refkin talks to Magazine
World about how magazine
publishers can tackle the carbon
P33
emission issue
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