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96
Rising stars
POWERLIST 2010
Young, gifted
& on track
The Powerlist is all about men and women who are at
the top of their game, but what about those who are on
the up? Adenike Adenitire was given the brief to come
up with some under-35s who, if they continue on the
path they are on, may well be Powerlisters in years to
come. These are the men and women she found
LEILA THOMAS RICKIE & MELVIN
Professional mentor The future of broadcasting
Leila Thomas is emerging as a stand-out fi gure when it comes to Move over Ant and Dec,
shaping the leaders of tomorrow. Having grown tired of just talking there’s a newer, fresher,
about the problems of gun and knife crime in a section of the black entertainment duo in
community, she set up Urban Synergy, a mentoring resource pool. town. Rickie Haywood-
That was two years ago, and since then the organisation, which Williams and Melvin
she runs with a group of like-minded professionals, has helped Odoom, known simply
hundreds of young people between the ages of 11 and 18 to work to audiences as Rickie
towards achieving their full potential. Creative programmes such as & Melvin, have made an
one-to-one mentoring and academic seminars are just some of the indelible mark on youth
key ways in which Urban Synergy has helped. TV and radio in the past
The organisation has tapped into a range of two years. They have
professionals to act as mentors, including more listeners than any
barristers, entrepreneurs, bankers, previous DJ in their
media professionals, scientists and current slot as hosts of
even a commercial pilot. Its corporate the Kiss breakfast show
supporters include Thomson Reuters, (as we went to press,
Barclays Capital and Accor. their offi cial fi gures were at 789,000 a week), which led them to bag
Thomas’s commitment to Urban a Sony Silver Award ahead of Chris Moyles in 2009. The pair, who
Synergy is shown by the fact that have been best friends since their student days, made Broadcast’s
she manages the company outside Hot 100 radio talent list last year, and their TV credentials are just
of her full-time position as as impressive. MTV’s fl agship show, MTV Digs, and a guest-host
technical project manager slot on Big Brother’s Big Mouth are just a couple of the shows they
at Thomson Reuters. Her have been attached to.
determination and innovative Solo, Haywood-Williams is the face of MTV News, gracing
ideas strongly indicate this numerous showbiz events to interview A-list celebs on the red
is just the beginning carpet, while Odoom was an instrumental part of Bafta award-
of an impressive winning BBC TV shows Dick and Dom in the Bungalow, and
journey. Slammer.
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