Promoting The Power of 3
13
SNW EUR
SNS-UK talks to organiser, Paul Trowbridge, ahead of this year’s
much expanded SNW Europe event.
OP
Q
SNW Europe in Frankfurt has least our concentration on delivering agenda and SNIA’s Solid State
E PRE
been going for five years now, do a high-value conference program Storage Initiate will be contributing
you think that the event has rather than just a trade-show will to the program. The impact of
VIE
established itself as Europe’s major attract more delegates who can see virtualization on the industry is
W
annual storage networking a real benefit to attending. plain to see and hence our
showcase? introduction of dedicated
Q
Have you established the main conference tracks and expo area
A
2009 will in fact be our sixth theme, or themes, at the 2009 event, this year.
consecutive year in Frankfurt which and can you give us a flavour of
in itself lends some credence to our what to expect overall?
Q
This year, you’ve added data
position in the European IT event centre and virtualisation events to
calendar. We have seen steady
A
Our theme this year is ‘The SNW Europe, what’s the thinking
growth over that time both in terms Power of 3’ – emphasising the behind this decision?
of the number of delegates attending breadth of content across the three
the event and the number of events, all of which are interlinked
A
The idea behind the new
organisations supporting it. However and represent three of the most collocated events was to help
we cannot ‘rest on our laurels’, important aspects of any reinforce the positioning of SNIA
hence the decision this year to co- organisation’s IT environment today. Europe as being more than ‘just
locate two brand-new events We will continue to have a multi- storage’. With its roots in storage
alongside SNW Europe; Virtualization track conference program with a and storage networking, SNIA has
World and Datacenter Technologies, number of key-note sessions, grown to be involved in so much
designed to attract a wider audience customer case-studies, SNIA tutorials more, but as you know, brand
and more vendors to Frankfurt in and industry ‘hot-topics’. We will association can take some time to
October. once again be running the ever- change and we felt that by
popular ‘Hands-on Lab’ program deliberately highlighting the
Q
The obvious question – this year, designed to let delegates get some virtualization and datacenter links
with the ongoing global economic real-time experience on the latest that the association has would help
turmoil, can we expect vendor and products and technologies. Finally we fast-track changes in that
visitors to hold up? are once again discussing content perception, while at the same time
with many of the leading analyst delivering a bigger and better event
A
The current climate is obviously a firms and our training partner for the delegates and of course
concern but we believe that our program is also off to a great start. bring in new sponsors.
2009 plans will help us overcome
that challenge. Firstly the widening
Q
Presumably, FcoE, Cloud
of the scope of the event with the Computing and Virtualisation will be
two new collocated conferences is dominant? Are there any other topics
already attracting new sponsors and on the horizon, like, say, SSDs?
in fact bringing back others that had
not been with us for a couple of
A
Cloud Computing is obviously a
years. Being based in Germany hot-topic this year and we will
which, by all accounts, is expected update our audience on FCoE after
to be among the first economies to the very popular panel debate
show signs of recovery, we believe featured in 2008. Solid State
will help generally and last but not Storage has certainly leapt up the
WWW.SNS-UK.CO.UK JUNE 09
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