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Storage in difficult times
8 Product and Technology Tips, from CMS Peripherals’ Joe Fagan.
ECTIVES
P
ERSP
The patterns of behaviour at result is a flat or slightly existing primary capacity by
various phases of an economic positive CAGR. Tape will archiving off to more cost
downturn, if you believe however continue to decline effective media.
economists, repeat. We can be by 7% (source IDC).
sure then that at this early Primary storage de-duplication
phase, we will all suffer from The top five priorities for is another technology that
(or benefit from, depending on spending in 2009 are to frees up primary storage but
CHANNEL
your perspective) the effects of expand storage capacity, acceptance requires the
tactical, rather than strategic enhance disaster recovery vendors to convince the
business decisions. Long term plans (but not just yet!), buyers that performance will
projects will be put on the improve storage performance, not be impacted. There are
back burner and available cash consolidate onto fewer also ‘emotional’ issue to
will be spent on quick fixes systems and optimise disk overcome; there’s something
that are either urgent or that utilisation (source IDC). These about primary data that makes
deliver immediate returns. trends would point towards people reluctant to compress it
These shorter view decisions making primary storage more or de-duplicate it – we’ve had
will lead to lower cost efficient, with archiving the ability to transparently
solutions with increased technology to free up primary compress our files in Windows
approval processes on storage. In fact archiving is the NTFS file systems for years but
spending, or at worst, a predicted to be the fastest few people take advantage of it.
spending freeze. growing major software
category at 13% growth Tip 2: Look at Primary storage
The good news for the storage (source IDC). de-duplication for your larger
industry is that according to customers but don’t waste too
IDC’s survey of more than 500 Tip 1: Beef up your archiving much time promoting to SMBs.
European storage managers in software offering. When your De-duplication for secondary
Q4, the impact on storage customer asks for some more or Disk to Disk storage will
procurement will be less than primary storage capacity, continue to grow. Look at de-
for other IT Hardware sectors. instead show how you can free duplication offerings from
The biggest impact will be on up typically 65% of his Overland and Quantum.
PCs, printers and servers
(including virtualisation!) with
the least impact being on
networking, storage and
storage consolidation, and
least of all, VOIP. Disk Storage
Systems CAGR to 2012 revenue
is expected to be down 2%
(currently $8Bn in Western
Europe) while Storage
Software will actually grow by
6% (currently $3Bn in Western
Europe). The combined net
MAY 09 WWW.SNS-UK.CO.UK
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