78 WATCHES
WATCH YOUR
STYLE
The C2 Lido
We all know luxury comes at a price and, for some
of us, that price is worth paying, even if we know
A fine example of state-of-the-art engineering excellence
that a large portion of it goes towards supporting
meeting cool, sophisticated, slightly retro design in a
brand awareness through advertising and
celebration of that easy elegance reminiscent of the Italian
lifestyle from which it borrows its name.
endorsements.
The distinctive screw down
Christopher Ward is a watchmaker from Berkshire
case, with its drilled bezel
who wanted to challenge the assumption that one
hewn from 316L stainless
steel, houses the
has to pay a fortune for a fine timepiece, just
lenticular retro brass
because some international sports or movie star is
dial which itself is
being paid to be associated with the brand. So he
covered by anti-
created his own range of Swiss-made watches,
reflective sapphire
crystal glass.
offering quality and style at very affordable prices
Precision timing is
and selling them over the internet.
guaranteed by the
ETA 955.122 calibre
The target market? Anyone who takes more pride
quartz movement
which also drives the
in a good deal than in a good brand. It’s a brave
day/date calendar.
move in this image-obsessed age in which we live
but maybe he is onto something. With belt-tightening
Prices start at £165
becoming the order of the day, smart consumers will
be the ones who conserve their resources without
sacrificing their desire for beautiful things.
…as Ward himself puts it, those who know the
difference between price and value. And he backs
his commitment to value with his 60-60 guarantee,
which offers a full no-questions-asked refund within
60 days and free repairs within 60 months.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84