The overarching purpose of the
ALDP AIMS TO
website is to raise awareness about
the work of the ALDP, provide relevant
TAKE A WIDER
information related to addiction and
ROLE IN SOCIETY
act as a conduit to other sites/
services. Having identified the target AND HAVE
group for the website, the ALDP is
A LOCAL,
able to ensure that the content is
relevant to the various groups. The
NATIONAL AND
website’s content ensures that one can
find out about the history of the
INTERNATIONAL
charity, what the charity does, how
PERSPECTIVE
the charity goes about its business,
find related websites/services,
160 different countries from 6
and DOWNLOAD INFORMATION ON
continents. We also know that
ADDICTION.
4,979 of the visits were from
Ireland; so we are happy that
The site has been a success and
whilst we have raised the profile of
between 17th April 2007 (when
the website on an international
records began) and 31st December
level, we are satisfied that
2007, www.aldp.ie has had
www.aldp.ie is meeting needs
8,892 unique visitors with a total
locally and nationally.
of 10,595 visits, spending an
average of 2 minutes per visit
In September 2007 www.aldp.ie
which is equivalent to 353 hours of
received a revamp which was carried
time spent on the site during this
out by Waterford based EMAGINE
period. We have had visitors from
MEDIA on a pro bono basis.
CHAIRPERSON’S STATEMENT
DIRECTOR’S REPORT
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