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reviews Peter Coffin
Peter Coffin
Untitled (S. LeWitt, ‘Incomplete Cube’, 1974),
MiChael Benevento Gallery, los anGeles
2008, aluminium, 213 x 213 x 3 cm.
Photo: Joshua White. Courtesy Michael
23 January – 8 M arCh Benevento Gallery, los angeles
There is nothing more quietly iconic and ubiquitous in the Los Angeles from a museum gift shop. The show needs something to counterbalance
landscape than the products of the Colby Poster Printing Co. Growing up the posters, but this sculpture series has proved dramatically more popular
in LA, I would see the uniform size and colours of the Colby posters pasted with the collectors than the critics.
on freeway off-ramps, clipped to chain-link fences and nailed to wooden On the other hand, there’s something beautiful in the posters. Their
utility poles advertising everything from monster truck rallies and Louis uniform size and the line at the bottom advertising the name, telephone
Farrakhan to Tex-Mex dance parties and tattoo conventions in gaudy eye- number and address of the company (no email address to mar its postwar
catching colours meant to jostle the complacent driver to attention. simplicity) remain unchanged, but there is no text on these signs, only
In attempting to respond to the city in some way for his Los colours. The traditional Colby posters are usually one bright colour or, if
Angeles solo debut, Peter Coffin has designed his own series of Colby fancy, a two-colour fade. The posters Coffin has designed are three-colour,
Poster Printing Co. signs. Hearing about Coffin’s projects, ranging from somewhere between industrial Rothkos, exotic ice creams and national
an inventory of micro-nations, real and imagined, music for plants and aura flags; cyan, canary-yellow and burnt orange; Kelly green, saffron and
photography, I get the impression that Coffin is either playfully brilliant or magenta; indigo, gunmetal-grey and grass-green; International orange,
just plain silly. Though I’m not thoroughly convinced of either after having carnation-pink, camouflage-green.
seen his exhibition, I’m definitely leaning towards the former. These specially designed posters will become a part of the Colby
Alongside the posters in the exhibition stand Coffin’s monumental Poster Printing Co.’s regular offerings (though it isn’t clear if they are a
silhouettes of iconic sculptures from the past and two prints of these shapes limited edition), one already spotted off the freeway in East LA, advertising
embossed and jumbled together in different ways, from the Venus of a concert in Spanish. In this series, Coffin successfully merges his poetical
Willendorf to Tatlin’s Monument to the Third International, both bathed in obsession with an encyclopedic array of subjects with something so subtly
changing coloured lights. The matt-black industrial aluminium silhouettes LA that he has managed to make the city his own. Andrew Berardini
in this exhibition (different parts of the series have been shown elsewhere)
included Rodin’s The Thinker, Ernst’s Capricorn and Sol LeWitt’s Incomplete
Open Cube, all of which hover on posts only inches from the floor and
stand over two metres tall. Though I understand the impulse to play with
and perhaps learn from these sculptural icons from the past, they end up
looking a little like bad Jonathan Borofskys, or worse, oversize knick-knacks
137 Artreview
REVIEWS_April Part 1.indd 137 3/3/08 13:43:42
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