lighting, the best choice will be the happening.” Attractive landscaping
metal halide type because of the also enhances the appearance and
white light it emits. These lights may curb appeal of your car wash.
be used in the wash bay and are rec-
ommended to be used as flood and Marketing Your Car Wash
area lights. Marketing is an essential part of the
Which ever lighting you choose to success of your car wash. It distin-
install, a minimum of 450 watts is suf- guishes you from the next car wash.
ficient, however, we recommend So, how do you create an image for
between 600-900 watts of lights per your site? Just follow the “4 P’s:”
bay. product, promotion, price and place.
Show Me the Way PRODUCT: Know and define your
Easy to read, graphically attractive product which is vehicle washing
signage contribute to the success of a services. By offering as many in-bay
car wash. Instructional and promo- services as you can, you not only give
tional signage, especially on the the customer choices, you give them
inside of the bay, is extremely impor- a complete car wash package.
tant. Directional signs on the outside Specialty finishes like TripleShine
of the bay are also important so that Foaming Conditioner and Spot-Free
the customer knows where to enter Rinse give a customer the ultimate
and exit or where each service is finish in car care. Don’t just put vacu-
located. For added attraction, some ums at your site, install combination
car wash owners have installed large vacuums and fragrance machines or
illuminated signs in front. It is com- carpet shampooers. Therefore, you
mon for a can market your car wash due to the
city to have wide selection of services.
limits on
square Installing the latest car wash equip-
footage of ment at your site is as important as
signage your services selections. The equip-
allowed. ment must deliver the product and/or
Check with service. The innovative equipment
your city today is digital and computerized.
before pur- With today’s technology, you can
chasing offer credit card services, digital
signs. countdown timers and customized
Illuminated programming for timing and pricing.
signs will
create attrac- PROMOTION: With the technology of
tion and the Swipe-N-Clean™ credit card accep-
help busi- tor, you can promote your car wash
ness during with direct mail. You can use our
the evening and night hours. Also, a Mail-A-Card™ program that targets
reader board sign allows you to pro- any and every resident in any given
A good light source at mote wash “specials” and other activi- area. This is accomplished with a full-
your car wash can
ties. They provide the opportunity to color postcard of pictures of your car
increase your nighttime
use. Well-lit sites also
pass on a message to potential cus- wash along with a special, promotion,
allow your customers to
tomers. A number of car wash opera- grand opening or any other market-
feel safer.
tors use the reader board as a sort of ing message. They are then coded,
community bulletin board. Members sorted, labeled and stamped for first
of the community are then continual- class delivery. The cards are then
ly drawn to your wash to see “what’s returned to you by your new cus-
6
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