all services available at your site create a high performance car wash
with whatever type of money they business that will rise above the
have with them at the time they visit competition.
your wash. This could be coins, bills,
or credit cards. Make Your Services the Best
You must keep old customers as well
Keep an Eye on Competition as make new customers, so your
The competition plays an important physical appearance is very impor-
role in your marketing plans when tant. Keep your exterior signage Typical Operating
operating a self-service car wash. maintained and keep your site trash-
Expenses for a
They will probably be watching you free. An attractive car wash will
Self-Serve Car Wash
as much as you will be watching bring in customers.
Legal &
them.
Your easy-to -read in-bay instruction-
Accounting 1.12%
Evaluate other car washes. What do al signage will also help keep cus-
Advertising 1.12%
you think attracts customers to the tomers coming back. When the sig-
Supplies 10.50%
other sites? What do you think may nage begins to fade, rust, chip or
Maintenance &
turn away customers? Most impor- scratch, they become hard to read. Repairs .99%
tantly, what can you do to make Replacing them and keeping them
Gas 2.19%
your car wash better? clean and up to date will ensure
Electricity 4.19%
repeat business.
Water 4.14%
Appearance is important. You may
have the best equipment that the The bay marketing meter, like the
Insurance 1.60%
industry offers, but if you keep a rest of the signs, should be clean
Trash .70%
dirty place and muddy floors, and attractive. The decals on the
Taxes 2.20%
chances are that you could lose bay meter should be colorful and
Pit Service 1.12%
business. easy to read. It should include the Telephone .87%
price and time of the cycle and the
Labor 8.14%
Good service, a well-maintained site, services that are offered in regard to
Total% of
and quality equipment will keep cus- each cycle.
Operating
tomers coming to your car wash With electronic coin acceptors, cus-
rather than the competitors. tomers can pay for time and services
Expense 39.6%
Our suggestion is to test your com- with different coin types. Multiple
Expenses will vary depending on
petition using all of their services. coin acceptors will accept different climate, area,cost of utilities, cost
Then evaluate each of them by coin types through one coin drop of taxes, cost of labor, etc.
answering the following questions: including quarters, tokens, and the
• Is your vehicle clean and free Golden Dollar.
of dirt?
• Are the painted surfaces Just as pay-at-the-pump is a must at
film-free? convenience stores, credit card
• Are your whitewalls white... acceptance at self-service car washes
are tires clean? is another added feature that can
• Are your chrome and bumpers take your wash to the next level.
shining bright? The countdown display timer is
• Was the vacuum’s suction placed on the face of the bay meter
strong enough to pick up all indicating the amount of time
carpet dirt? remaining. These countdown timers
• Was the site free of trash and are also accumulative timers allow-
mud? ing the customer to add coins during
• Do they offer fragrance, the cycle. The bay marketing meters
shampooers and other value appearance and ease of instruction
added services? should not be overlooked. It should
An attractive appearance, quality be as it’s name implies....marketing
washing and a variety of services all your services.
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