American Family – E-Fusion finalist – 10/30/2008
American Family Insurance's Teen Safe Driver
Teen Safe Driver is a driving safety feedback system used by parents to teach and motivate their teen drivers to reduce crashes and claims. Young drivers are up to 10 times more likely to crash than adults, and the resulting deaths and injuries are of epidemic proportions. Teen Safe Driver is the first system to have a significant measurable impact on this problem, cutting risky driving and crashes by more than 65%. The system includes a special Video Event Recorder installed in the teen’s vehicle, which, when triggered by a risky driving event, records a brief video of both interior and exterior views. These videos are later transmitted to DriveCam over a cellular network, where they are scored and useful ones are returned to the family for review with the teen driver.
LEE McDONALD: This is the first presentation of the E-Fusion finals. It’s the fourth in the E-Fusion series for 2008. We’re going to be hearing from American Family Insurance – Teen Safe Driver Program. The presentation will be over in less than an hour.
With us we have four people from American Family, three presenters. Ken Muth is coordinating this entry; Rick Featherston, William Westrate and Deborah Brancel are with American Family.
Here in the studio it’s myself and Paul Tinnirello. Paul, welcome. It’s been a busy day we just got Paul miked up. Welcome American Family: Ken, Rick, William and Deborah.