1979
‘B2B’ acronym fi rst coined by Fredrick
Polehill of Industrial Marketing Digest
1981
The business to business industry was recognised and
given a separate listing in a leading marketing publication
1985
The fi rst association to serve the needs of business
to business agencies was founded (ABBA)
2004
business to business gets its
fi rst dedicated magazine
“B2B Marketing”
September 2006
b2b gets its fi rst comprehensive online
service, offering resource, jobs, news
and events. www.b2bm.biz
The B2B industry has been a long time in the making.
From its humble beginning in 1979, it has expanded in both size
and expertise. Now it’s reached a new milestone, with the arrival
of the support services that a growing industry needs:
• Comprehensive editorial archive • Online directory
• Dedicated job board • Specialist events • Relevant news.
It’s a big milestone in an exciting industry.
Visit www.b2bm.biz to say you were there when it happened.
B2B_06_010_OnlineA4_ad.indd 1 27/9/07 10:49:29
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45