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Editor’s note
Size matters for awards Judging Panel
L
ess is more. Small is beautiful. The
Chairman
simplicity of these well worn phrases
Peter Young
belies their usefulness and relevance Director, The Happy Cows
to all aspects of our lives, I would
suggest. Except when it comes to award
Panel members
ceremonies. For events such as these, it’s
Mark Allatt
size that matters. Why? Because the more
Marketing director, Sheppard & Wedderburn
attention they attract, the more valuable
Paul Cash
they are to win, and the more prestige for
MD, Hurricane
the winners (and sponsors). A good
Anna Chapman
parallel is football: as we all know, “To the winners we’d like
Head of marketing for urban community
development, Land Securities
winning the Premier League has distinctly
to add our congratulations;
more cache than, say, League Two (or
Andrew Dixon
Division Four in old money). but whilst only a handful
B2B payment strategy co-ordinator, Shell
That’s why I’m delighted to say that the
Pamela Edmond
of companies are walking MD, Pam Consulting
B2B Marketing Awards has continued to
grow for 2008 and is bigger and better this
away with trophies, the
Simon Edwards
Brand & marcomms manager, 3M
year than ever. We’re not quite the UEFA
real winner is the B2B
Champions League of marketing awards
Stephanie Henderson
just yet (nor possibly ever will be) but for
sector itself”
Head of communications, MCA
Pete Jakob
an awards ceremony effectively tripling in
Joel Harrison Response & lead nurturing manager, IBM
size in four years is no mean feat.
Editor, B2B Marketing
Richard Lloyd
Six hundred and thirty people attended this
General manager, Info UK
year’s awards gala dinner, making it a sell-
Zina Manda
out for the fourth successive year. as many consumer-focused industries.
Director, Mardev
But why are these awards such a At B2B Marketing, we’re certainly
Alexia Maycock
success – particularly when other not complacent about this success and
Group marketing manager,
programmes in the marketing sector very grateful for the support given to us
interiors division, UBM
appear to be shrinking? The simple by our sponsors, for the companies who
Alec Rattray
explanation is they give B2B marketers an took the time and trouble to enter and for
Partner, Circus
opportunity for recognition of their those who attended the gala dinner.
Shane Redding
excellent work, and the chance to celebrate To the winners, we’d like to add our
MD, Think Direct
(and demonstrate) their successes. Such congratulations; but whilst only a
Sally-Anne Smith
opportunities are simply not available handful of companies are walking
Marketing manger, Tectura
elsewhere and have therefore been seized away with trophies, the real winner
Deb Smith
with both hands by practitioners. is the B2B sector itself. We now have an
Head of marketing, Tibco
More to the point, the awards ceremony awards programme and ceremony that
Stuart Smith
itself is a genuine opportunity for B2B stands up against anything the B2C
Industry leader, Google
marketers and the agencies and suppliers marketing sector has to offer in terms of
Fiona Stevens
that service them, to come together and competitiveness, creativity and prestige. In
Director of strategy, The Crocodile
network with colleagues past and present, short, the B2B Marketing Awards has
Emma Warren Jones
and let their hair down – in other words, to arrived. So, whether you were one of the
Healthcare marketing director, Infoma
see and be seen. In this respect, industry lucky trophy winners or not, B2B
Malcolm Whitmarsh
awards perform the same function the marketers should all give themselves
B2B committee, DMA
world over and the vibrancy of the awards a pat on the back – more is more.
Stuart Wheldon
night is reflective of the industry itself. On
Client services director, Eloqua
this measure the B2B marketing sector is in
John Wright
rude health and for the timebeing at least, Commercial director, Bluesheep
does not appear to be suffering the fall-out
Richard Wright
from the credit crunch to the same extent Marketing manager, Abacus
This publication was produced as a supplement MEDIA DEVELOPMENT MANAGER: David Lewis DESIGN: ICD, West Sussex
of B2B Marketing, November 2008. TEL: 020 7438 1376
info@icd.gb.com
EMAIL:
david.lewis@b2bm.biz
EDITOR: Joel Harrison
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