Focus on Italy
Innovate to accumulate
more pronounced for us is Europe – it has Right: The
experienced the largest growth compared to PERforMER+
expectations. I think Europe has reached a panel
phase where it has accepted that the cycle
bending
of manufacturing leaving Europe for China
system
is coming to a close. Those that are left have
decided that they will continue to manufac-
ture in Europe and have decided to invest.
The company recently made its first sales of
“A year or so ago, people were still seeing
S4 and P4 systems in India and, Lisac told
manufacturing moving to China and it para-
ISMR, wants to expand business in countries
lysed machine tool investment in Europe to
such as Vietnam and Indonesia. A new sub-
a certain extent. Europe has moved out of its
sidiary, Salvagnini Iberica, gives it a presence
‘cautious’ phase now – people have accepted
in the Spanish market and it will shortly be
that nothing too dramatic is going to happen.
opening an office in Brazil.
The turning point has come – people are mak-
“We will cooperate with other agents but
ing the decision to invest. General economics
our policy has always been to have our own
are also, of course, much better.”
direct presence abroad,” Lisac confirmed. “If
Salvagnini has thirteen international sub-
we want to expand, we cannot do it through
sidiaries. Four subsidiaries are based in
a third party. More economically developed
Asia (China, Korea, Japan and Malaysia).
countries need flexible automation technol-
The new Malaysian subsidiary also looks
ogy to stay competitive especially against
after Salvagnini’s business development of
countries with lower labour costs.
south east Asian markets, including India.
“Around 50% of our business is in Europe,
7% is in eastern Europe, 3% is in ROW (rest
of the world and Latin America), 17% in the
Far East (including Australasia) and 23% in
the USA. The trend is moving out towards
eastern Europe and the USA. The US has a
long way to go in terms of technology – so
it offers good potential for us. It will move
up the pyramid of technology. Europe is
much more advanced in terms of sheet metal
manufacturing technology.”
Aims and objectives
Salvagnini’s mission is to ‘continue to be
the worldwide reference for applying intel-
Salvagnini’s
ligence to sheet metalworking’.
demonstration centre
“We are expecting to see a 25% growth
and training facility
in turnover (not order intake) by the end of
at Sarego, Italy
Interview continued on page 33
International Sheet Metal Review May/June 2007 31
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