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Park Operations
www.parkworld-online.com
Yes, these are internet applications that will
extend your marketing arm and make them the
hands and arms of an entire community. These
applications, however, are only tools. They are
story-making tools, similar to those the creative
minds of the amusement industry have been
producing and using for years. Their purpose is
to entice, invite, captivate and inspire.
Look at them as you would any other tool
you pulled in from outside sources. Ask how
the tool furthers revenue, marketing and sales
goals, and make sure that it fits within the story
or brand of your location.
Online photo albums like this let users share their
And let’s stretch the mind one step further by
Video is a powerful viral medium. Guests grab video
memories of a day at your park
asking how can Web 2.0 can be employed
on their cell phone, then post it on sites like this
as for retailers, this can mean an even greater within the amusement park environment. Why with your guest. What can emerge is a slightly
audience for you as attractions operators. not let individual attractions become more shape-shifted real world experience. I use the
interactive? Content found only on location, a word “slightly” because, after all, haven’t
Forget the hype, think about the clip from a 3D film perhaps, can be taken theme parks and other amusement venues
opportunity away by the customer for future use; or visitors always been about creating community of
Featured over the page are five key tools that can contribute their own content based on experience?
exist now, with more to come. I will offer a immediate experiences. In other words, visitors
warning, however. Don’t be daunted by the can become part of the story making. They can Limor Schafman is president of KeystoneTech
prospect of enlisting Web 2.0 power, and talk take the message, repackage it and make it Group, which specialises in technology
of Web 2.1 or even 3.0. their own, then share it virally with others in commercialisation. She thanks David
Once you understand the behaviour patterns their trusted community. Dip a toe in. Play. Polinchock, CXO of the Brand Experience Lab,
that Web 2.0 encapsulates, the next stage is to Experiment. Make it your own. The results may for the mind-tap to his high tech knowledge
take that phenomenon and make it your own. astonish you into a new world of connection www.keystonetechgroup.com
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