p4,6,8,9 Sports news 7/17/08 2:24 PM Page 4
BUSINESS - Sports News
SGB
Sports and Outdoor
www.sgb-sports.com
ispo news
Reynolds acquires
Impsport
The fifth ispo china winter 09 is being held from 19 -21
February 2009 in the China International Exhibition Specialist sports clothing company Impsport has been
Center (CIEC) in Beijing. The trade fair will cover a snapped up by Reynolds Sports for an undisclosed
considerably larger area than in 2008, with 25,000 sum. Impsport produces custom made sports clothing,
square metres compared to 20,000. As well as event signage, numbers, printing and embroidery for
successfully establishing itself after only two fairs at the leisurewear. In 2007 the business generated £1.1million
new location – the Olympic city and capital of China, of turnover, with 75 per cent generated through
Beijing – the organizers are now focusing on increased custom-made sports clothing for cycling, triathlon and
acquisition measures both in China and abroad and an running. Turnover in 2008 is already up by 8 per cent
extended range of services. The most important new with sales expected to continue to grow. The business
partners in these activities are Nielsen Business Media employs 32 staff based at its manufacturing and
from the US, FieraBolzano (the trade-fair organization operations premises in Lincoln.
of Bolzano) and the CCAGM (China Commerce Impsport will be moving to premises already
Association for General Merchandise). owned by Reynolds Sports, five miles from their
The partnership that came into existence in existing location. All 32 staff will be retained and
December 2007 between Messe München International manufacturing will continue as normal with
and Nielsen Business Media (NBM), organizer of the minimal interruption due to the short distance
largest sports trade fair in the US, got off to a flying start relocation.
this spring with exhibitor and retailer acquisition for Reynolds Sports specialises in the supply of sports
ispo china 09. equipment, teamwear and leisurewear and currently
The exhibition concept and the new venue for ispo
ispo appointment
holds a number of international and national brand
china 2008, the CIEC, were very well received by Maud von Hoff has taken up a new post as licensing agreements.
exhibitors and retailers alike. From 2009 Messe Communications Manager, Consumer Goods Fairs at Tim Pearce of Reynolds Sports said: “Impsport is a
München, in a joint venture with FieraBolzano, is Messe München GmbH. In this role she will be great addition for Reynolds Sports. The acquisition
expanding the appeal of the event by holding it in managing the trade fairs ispo, Golf Europe and allows us to keep the manufacture of high quality
parallel with Alpitec China 2009. With the new dual inhorgenta europe. She has already been working with sports product in the UK using experienced quality
event ispo china / Alpitec China there will be an Messe München GmbH, in particular ispo, for many staff employed within a dynamic and growing multi-
integrated trade fair for the sports industry from next years, on the industry side. faceted business.”
year onwards. The objective of the dual fair is to cover “We are delighted about the new appointment, which
the entire range of winter sports, because customer now completes our Communications Department,” said
groups in the Chinese market overlap. ispo china covers Susanne Fischer, Head of Marketing and
Gatorade rehydrates
the clothing, outfitting and equipment sectors for Communications, Consumer Goods Trade Shows at
retailers and ski hire companies. The International Messe München GmbH.
Trade Fair for Mountain And Winter Technologies, Maud assumed her duties at the end of June,
FIA Golf Day
Alpitec China, will expand the range of mechanical beginning with the Running Order Show and Sports This year’s Fitness Industry Association (FIA) Golf
ascending systems, artificial snow technology, piste Source Europe. von Hoff reports directly to Susanne Day is on Wednesday August 20th at the prestigious
maintenance equipment and access controls. Fischer, Head of Marketing and Communications, Warwickshire Golf & Country Club. Gatorade, the
For further information on ispo china 09 from 19 – 21 Consumer Goods Fairs at Messe München GmbH. For world’s biggest selling sports drink, will be
February 2009 go to
www.ispochina.com further information on ispo, go to:
www.ispo.com sponsoring the event which see over 150 key
representatives from the industry enjoy a day of sport
and networking.
Derby Runner wins NBX Elite competition
The 18-hole championship Earl’s course, set within
465 acres of picturesque Warwickshire countryside,
Running specialist store Derby Runner has been crowned overall winners of the New Balance NBX Elite dealer promises a real challenge for keen golfers. The team
initiative for 2008. Apart from the accolade, the store also receives a brand new New Balance van. Stableford event format sees many prizes available
Mark Ward, UK & Ireland Country Sales Manager said: “I am delighted to be able to award this prize to the guys from including best scoring team, best tee shot, longest
Derby Runner. I would like to thank them for all their support and hard work, and wish them every success with the drive and nearest the pin for both men and ladies.
New Balance brand for the future.” Andree Deane, Chief Executive of the FIA, says:
New Balance launched the initiative at the start of “We’re delighted to have Gatorade on board as
2008, targeting nine key running specialists through sponsors of the event this year. Their backing enables
out the UK & Ireland. The aim was to increase the us to add more new elements to the day including
national availability of the Elite New Balance product video analysis from the first tee, concierge service, a
line, while supporting sell through via training and drinks reception and hotel shuttle. We are confident
motivating the retail teams in store. that this year’s event will be larger than ever before.”
The NBX programme formed one part of an overall The FIA has also negotiated excellent rates at the
marketing plan, targeting the dedicated runner. This nominated hotel, the four-star Chesford Grange. To
injection of investment and marketing focus has been find out more about the day or book a tee time,
driven from the top, following the appointment of please contact Katie Start at Promote PR on 01753
Rob de Martini as the new Global NB CEO. 740074 or email
katie@promotepr.com.
4 JULY 2008
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