p4,6 outdoor news 7/17/08 12:41 PM Page 4
BUSINESS - Outdoor News
SGB
Sports and Outdoor
www.sgb-sports.com
TNF opens Milan store Multimat expands into
The North Face has opened a new flagship store in the
heart of Europe’s fashion capital, Milan. The Milan retail
US
store – the third wholly owned The North Face store in
Europe – opened its doors on 19 June. Camping mat specialist Multimat has expanded into the
The new store is located in the city centre on Corso North American market with an exclusive distribution
Vittorio Emanuele, in the shadow of the commanding deal expected to be worth around $700,000.
gothic cathedral, the Duomo. The Milan store South Wales-based Multimat has signed a contract with
incorporates the brand’s updated retail design scheme, ProForce Equipment, Inc giving them exclusive rights to
featuring a blend of nature and innovation, with a sell its products in the USA and Canada for the next three
contemporary, industrial feel. Over 280 square metres of point-of-view merchandising theme, allowing them to years.
retail space on three levels engages customers with a discover the brand and its technical highlights. Concrete The products ProForce is initially stocking are the
floors on the first level and natural wood floors above set Adventure, All Seasons and Expedition ranges of self-
the stage for huge inspirational graphics, raw iron and inflating mattresses and a self-inflating pillow. They are
jatoba wood displays, and bright accents in the brand’s being marketed as "self-inflating sleeping mats for the
signature red hue. military professional” to target the huge military-oriented
The Milan retail store launched with marquee items American market where more self-inflating mats are sold
from The North Face Endurance collection, designed for each year than in the whole of Europe.
high-paced aerobic activities like endurance running and The Adventure range was initially made to the
adventure racing. Also highlighted were products of the specifications of the Ministry of Defence and used by the
Expedition Essentials collection. British Army. New Superlite versions based on the same
The Milan store marks the second retail store for The designs were launched this year alongside the 3 Seasons
North Face to open in 2008 in the EMEA region. range. Mats from the Expedition range are regularly used
by teams in extreme conditions including last year’s
Granger's launches aftercare guide
Caudwell Xtreme Everest expedition.
ProForce Equipment is a Miami-based company
Cleaning and proofing specialists Granger’s is launching a specialising in the import and distribution of military and
new aftercare guide for retail staff and consumers that outdoor equipment to military personnel, campers and
aims to de-mystify the topic of product care. backpackers. A website,
www.multimatusa.com has
The Clean, Proof and Restore guide is part of a already been set up to help sell their new product range.
programme rolling out this autumn across the UK that Adrian Stammers, managing director of Multimat, said:
will build knowledge about Granger’s care and “ProForce has wanted to stock our products for some
performance products.“This is aftercare absolutely time because of their unrivalled quality. They are made to
reduced to its nuts and bolts,” says Don Gladstone from exacting standards from the best materials available.
Granger’s.“The guide simplifies product choice and usage “ProForce will have exclusive rights to sell in North
information into an easy-to-remember format that America and will also be selling in Mexico. It’s another
benefits retail staff when giving advice, and helps step forward for Multimat having already established our
consumers get the best performance and comfort.” reputation in the UK for the best quality at the best
The Clean, Proof and Restore initiative extends online prices.”
to the Granger’s web site, and will be further supported by The first shipment, worth $100,000 to Multimat, has
in-store training. already been sent to the USA. ProForce Equipment Inc
expects their annual requirement to grow three-to-four-
HI-TEC sees strong sales growth
fold in the next three years.
HI-TEC has seen sales rise by 21% for the first quarter 2008 against the same period the
previous year. HI-TEC attributed this growth to its increasingly strong position within
Wolverine appoints Petit
the outdoor sector and continued expansion and development with its European
distributors.
A good example of HI-TEC Outdoor product that continues to grow in
as EMEA MD
demand is the V-Lite collection – extremely lightweight, versatile Wolverine World Wide has named Jean-Pierre Petit as
product that is crammed full of the latest innovative Outdoor Group EMEA Managing Director, overseeing
technical features. operations for Merrell and Patagonia Footwear. Petit, who
Hitting the headlines in 2008, It has been a great start has more than 13 years of experience in the outdoor,
to the year following on from the announcement in sporting goods and consumer product industries, most
leading fashion business journal Drapers as “best selling recently held a 12-year position with Nike as general
men’s and ladies trainers brand” (January 26th 2008 Issue). HI-TEC manager of Football for the EMEA region. He will be
was also nominated for the first time at this years prestigious Sports Industry Awards, for their groundbreaking, based in the Wolverine EMEA office in London.
revolutionary, world’s-first nano-technology ion-mask. They have also received “Best Value” awards from leading In his new role, Jean-Pierre Petit will report directly to
magazines including Running Fitness, Trail and TGO. Onder Ors, senior vice president of International of
HI-TEC continues to evolve the ion-mask revolution in SS09 by introducing the second phase ion-mask Wolverine World Wide’s Outdoor Group. Petit will be
HYDROPHOBIC (HPi) . responsible for leading, directing and inspiring the EMEA
For further information on HI-TEC see
www.hi-tec.com or call 01702 541 741. Management Teams to increase revenues and position
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both brands for long-term growth.
JULY 2008
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