48
Fasttec 2008
Sokolniki Exhibition Centre, Moscow
Scheduling a specialised exhibition amidst a crowded international calendar is never an
easy task. This year the 6th edition of Fasttec found itself sandwiched between two
massive German fairs, Practical World and Wire, as well as coinciding with western Easter.
Clearly these were not the only factors contributing to concerning visitor numbers but
they certainly impacted overseas attendees.
In fact, they were the primary reasons why All in all, Fasttec has a tried and tested
this magazine was unable to attend Fasttec formula and works pretty effectively to
this year and we would like to acknowledge support its exhibitors. It is also well positioned
the outstanding job our news partners in in one of the most vibrant fastener markets in
Russia - 'Fastener, Adhesive, Tools the world right now. Yet, this year represented
and…Magazine' - did on our behalf at this a nadir in visitor numbers. The trend has been
year's event. The following report is based on for fewer visitors each year but this has been
their feedback, information from the compensated by improvement in quality.
organisers, MVK, and comments from Oddone Sartore, of Sariv, describes this trend.
exhibiting companies. “We saw less visitors than previous years, but
better quality. Five years ago 80% of the
visitors just asked what the products were,
now there are more specialised visitors. For us
there are not a lot of new contacts. We have
our own warehouse and salespeople in
Moscow for five years now and the geography
of Russia means this show is the only place to
see distributors and customers in a few days.
So it is an important event, not so much for
new contacts, as for seeing people face to
face.”
Markus Becker, of BTS GmbH, described the
exhibition as “small but with a good focus on
bolts and nuts.” He says, “We had lots of
contacts but unfortunately most were end
Fasttec grew in exhibition space, occupying users and forwarders. Some were interesting
2,000 square metres at the Sokolniki Exhibition but it is too early to say more about their
Centre, on the outskirts of Moscow. It attracted quality.” For Erik Juris, in charge of Vipa’s sales
several new overseas exhibitors including Viraj in central and Eastern Europe, 2008 was better
and Lakshmi Precision Screws from India. organised than 2007, although he still feels
There were strong presences from both Taiwan more English speaking organisers on hand
and China, and Italy was very strongly would be helpful in a show populated with so
represented in both manufacturing equipment many European and Asian exhibitors. On
and in fastener products. The event also visitors he is critical. “Fasttec 2008 was a
reflected the number of European companies disappointment for us regarding the number
that now have an established business of visitors. Before the show we invited around
presence in Russia – Böllhoff, for example, 80 potential customers to meet us at Fasttec.
offering a range of assembly solutions from its We saw only ten of them of the fair – many
Novgorod operation. Italian rivet maker Sariv is replied immediately that they would not visit
a regular Fasttec exhibitor with its own Fasttec. We are not sure why.”
operation in Moscow. Sacma also has an As Fasttec matures identifying its visitor
established presence in the Russian capital. In base is crucial – industry end users, the
total MVK listed 188 exhibitors including fastener industry, or both. The exhibitor mix is
media. varied and has similarly varied expectations –
An extensive business program included a and it is not easy to please all the people all is challenging. The Russian fastener market is
panel discussion on 'Prospects for the time. Crucial, too, are traveling times and a very attractive one. There is no doubt the
development of the hardware industry and distances within Russia. To visit from the organisers are strongly committed to a major
market in Russia’, organised by the RosMetiz important industrial areas of the Urals or campaign to attract visitors for 2009.
Association. Practical seminars also aimed at Siberia very likely takes significantly longer Exhibitors, though, will need to be confident
contributing to the development of the than arriving in Moscow from Western Europe. they can connect with good quality business
Russian fastener industry and there was a The capital is also, relative to other Russian prospects, which suggests the next Fasttec
Chinese symposium staged by the Zhejiang cities, extremely expensive. Making an annual could be critical to the future of an important
Chamber of Commerce. show convincing, particularly a specialist one, fastener event.
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