TISAK
30
“COGNOS 8 BI FINALLY GAVE US ONE VERSION OF THE TRUTH.”
— DELMA ÂIÃIN-·AIN, FINANCE DIRECTOR,TISAK
TISAK complicated task. Implementing a new data warehouse
Tisak is the leading Croatian distributor of daily
and business intelligence system was set as a high
newspapers, weeklies, monthlies, tobacco products, and
priority, and Cognos 8 BI was the solution of choice.
other merchandise. TISAK also provides its business
partners with additional marketing services to help
PROBLEMS FACED
them communicate directly with the customer at the
With 36 different legacy applications, some of them
point of sale. Tisak generates more than 400 million ?
with multiple instances in different locations, the
in annual sales, and has more than 2,700 employees,
business intelligence project was facing numerous
more than 950 sales locations, and 4,300 partner sales
challenges. The project needed to:
locations. Over the course of a year they distribute more
• Consolidate of data from existing operational
than 120 million newspapers via 250 transportvehicles.
applications
With a vibrant existing customer base and expansions
•Create a Management Information System independent
into new markets and services, the information
of futureoperational system changes
infrastructure at Tisak was becoming very complex,
making centralized reporting and analysis an extremely
• Deliver one version of the truth in a standardized way
• Enable the finance department to concentrate on
Industry:
controlling instead of data gathering.
• Retail and Distribution
Geography:
The project focused on three main areas of revenue
• Adriatic Region - Croatia
and cost generation at Tisak—sales, finance and
Information Needs:
human resources.
• Centralized reporting and analysis
• Data unity with 36 legacy applications and other technology
STRATEGY FOLLOWED
investments Since Tisak was generating large data stores from the
• Better information across finance, HR, distribution, sales, and more retail part of the business, a scalable, proven, and
Platforms:
reliable architecture was a must. Oracle was chosen as
• Oracle 9i and 10g, Informix, CICS, Clipper a standard platform for the data warehouse
Users:
infrastructure. Six of the most experienced BI
• 120
companies were then invited to submit proposals.
Solution:
After detailed analysis, presentations, and a rigorous
• Cognos 8 Business Intelligence
scoring procedure, Tisak chose Cognos 8 BI as the
Benefits:
• Consolidated and accurate information
• One version of the truth
• Less time spent for gathering data
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