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Supply Chain Hubs 27

We may now be at
the point where the
behavioural impacts of
producers and buyers,
both fighting to maximize
margin at the expense
of each other, creates a
trading environment that
is highly volatile. Supply
chain promiscuity and
unreliability are about to
become rife.

S
upply chain management (SCM) and But there are also risks associated activities in Asia are estimated to reach
logistics are becoming increasingly with these opportunities. Despite the $80 billion by 2012, with much of the
important. Asia’s SCM industry is globalization trend and the dizzying growth focused on intra-Asian markets.
projected to grow by more than 25% per growth statistics, Asia still presents
annum. Technology is rapidly erasing SCM challenges. Requirements such To be able to fulfil these requirements,
borders, trade barriers are falling, and as secure IT networks, flexible business a number of companies have decided
goods and services are flowing around models and efficient SCM across a large to handle their Asian SCM activities via
the world more efficiently than ever before and disparate continent are some of Singapore. The country offers invaluable
in human history. Customers, more than the challenges that companies have to advantages as a location for SCM
ever, demand products that must be face. Thus, it is essential that companies co-ordination in the Asia-Pacific region.
delivered globally — at the right place, build their Asian supply chain on solid Because of its geographical location in
time and price. foundations. Logistics outsourcing the centre of Asia-Pac, Singapore is the
Launch 2007 Supply Chain Digital
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