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Fork Lift Trucks ■
functions, all of which help
prevent mis-operation.
The 110-year-old company
made a big impact at IMHX
with its dancing displays, its
large central stand and not
least of all its impressive
D160 -5, a 16 tonnes
capacity giant with tilting
cab, power-assisted control
levers, air brakes and top of
the range operator comfort.
With interiors that bear
more than a passing
resemblance to Doosan's
excavators and earth movers,
the biggest machines are
already causing a stir with new sales to such as British Airways World Cargo, Eddie sitting up and taking note.
Midland Forklifts and relocation firm Bishop's Stobart and Allied Bakeries as its customers,
Move sealed at the show. With companies it’s not just Doosan’s competitors that are www.doosanforklifts.co.uk
Park life
future plans, he commented, "Doosan retaining a low cost of ownership, and
continues its solid growth by building a 'global environment-friendly technology.
competitive advantage'. Our key growth "Since the forklift market is very price-
drivers include the successful launching of competitive and resistant to value-added
Chinwon Park, Doosan’s forklift division the Pro-5 series as well as the introduction of activities requiring intensive capital spending,
managing director, visited IMHX 2007 to a simple and powerful GX-model range from it is likely that forklift players will follow the
show his support for the significant European Doosan's Chinese operations, aimed at moves taken by early adopters of new
region, as well as to dish out the awards at emerging markets such as BRICs countries technologies. However, we are keen to
the company’s dealer awards. (Brazil, Russia, India and China), and become a leader in this market and already
When asked about Doosan's current and especially targeting price-sensitive segments. look to implement environmental and product
Doosan’s forklift division managing director,
"The implementation of our three advanced development procedures that achieve this.
Chinwon Park.
quality management systems (Quality "We are a customer led business. Of course
Process, Production Parts Approval Process, Doosan will continuously reflect emission
and Production Failure Mode and Effects regulations, but the customer's voice on low
Analysis) continue to provide us with quality noise/vibration, ergonomic design, safety,
improvements whilst other operational often precedes regulation. We therefore add
improvements have been developed thank to customer feedback into product development
our Design to Cost and Lean Manufacturing to increase product competitiveness, and
strategies." always consider the adoption of advanced
He feels that ecological matters will remain parts and technologies that might be required
at the forefront of forklift truck development, in the course of mid- to long-term.
and says that products are developed as a "In particular, Doosan has other businesses
result of feedback from – and consultation such as diesel engines, construction
with – customers. equipment and machine tools that are even
"The forklift sector will always be directly and more technology-intensive, value-added
indirectly under pressure to meet stringent businesses. Our success in these markets
low emissions and low noise/vibration allows us a distinct advantage over
standards,” says Mr Park. “However we also specialised forklift players in acquiring future
remain mindful of being a good corporate technologies."
citizen, developing user-friendly machines,
www.PressOnShD.com April 2007 ShD 39
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