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■ Newsdesk April
Report criticises
PR agency enhances BITA
BITA, the British Industrial publications to increase visibility
UK’s food supply
Truck Association, has and increase sales;
appointed a new • creating a newsletter for BITA
chains’ resilience
communications agency, Razor, members;
with a brief to raise and enhance • promoting the fork lift truck
BITA’s profile across the board. sector as a desirable career choice
Britain’s food industry supply way of life can come in many Razor’s remit will include a for young people; and
chains remain susceptible to a guises. As the findings of the year wide variety of activities, • spotlighting fork lift trucks’
range of disruptive events long study show, these do not including: contribution to the UK economy
according to a report have to be sudden onset events • spring-cleaning BITA’s through a focused media
undertaken by Cranfield like a hurricane or terrorist corporate look and feel; campaign.
University for the Department attack. • enhancing marketing of BITA www.bita.org.uk
for Environment, Food and Author of the report, Dr Helen
Rural Affairs (Defra).
A well-known and respected name in the industry is to retire. Graeme
Peck of Cranfield University,
The year long research project,
McWhannell, who is responsible for technical sales for flooring experts
said: “While the UK is good at
The CoGri Group. He will initially spend his time visiting his son in New
which examined the robustness dealing with sudden onset
Zealand, and is in the process of qualifying as a sailing instructor. He will
of the country’s food supply emergencies such as the 7/7
not be lost to us forever, however, as he is being retained by CoGri as a
chains, casts a critical eye over bombings, we remain less well
consultant. He is
contingency planning within the prepared for the less obvious or
pictured (centre)
sector. It examines current well understood phenomenon of
receiving some of
provision for localised single firm ‘creeping crises’”, she said.
his parting gifts
disruptions and for national Sixty-one executives from
from MD Kevin
emergencies – including twenty-eight food and drink
Dare and Company
disruption to energy supplies and organisations contributed to the
Secretary Lynn
fuel shortages. study, entitled ‘Resilience in the
Dare during IMHX
Emergency planning has been food chain: a study of Business
2007, which he
under the spotlight since 9/11, Continuity Management (BCM)
described as his
but as New Orleans learned to its in the food and drink industry’.
“official swansong”.
cost, serious disruptions to our www.cranfield.ac.uk
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8 ShD April 2007
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