42% of visitors plan to
purchase a new/used
car in the next
12 months
WHO VISITS MPH?
Affl uent and enthusiastic visitors
> 103,899 visitors* to MPH07
> 74% male
> Average age of 36 years
> 65% AB (83% ABC1)
> Average household income of
£78,046 – nearly 3 times the
national average
> 61% of visitors spent over fi ve
hours at the show
> 91% of visitors plan to return to MPH
Buyers of prestige & performance cars
> Visitors own on average 2.3
cars per household
> They plan to spend 71% more on
their next car than the national average
* 71,330 visitors to MPH and 32, 569 visitors to Classic Motor Show which is co-located with MPH Birmingham. Total 103,899 visitors
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