LAST YEAR IN NUMBERS...
> Our marketing & PR campaign reached our target audience of
5.2 million individuals fi ve times.
> TV advertising reached 12 million consumers.
> The MPH website generated 2,148,196 page views and
352,327 unique visitors.
> 37,000 unique subscribers to the eight MPH podcasts.
MPH MARKETING CAMPAIGN FOR 2008
> TV advertising Oct-Nov > Online promotions April-Nov
> The Sunday Times Aug-Nov > Email campaign June-Nov
> Motoring press Aug-Nov > Exhibitions and events Feb-Sept
> Radio Oct-Nov > National and regional PR April-Nov
> Direct mail Sept-Nov > Competitions June-Nov
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