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Contents
4 Foreword
Fairtrade Mark Ireland
Minister of State for Overseas Development Michael Carmichael House, North Brunswick Street, Dublin 7
Kitt TD talks about building the capacity of Fairtrade
Tel: 01 475 3515
producers in Central America
Email: info@fairtrade.ie
Web: www.fairtrade.ie
5 Introduction
Front cover:
Colin Roche, policy and advocacy co-ordinator with
Laxmiben and Punjiben, cotton farmers, Agrocel Cotton Growers’ Association, India
Oxfam Ireland and chair of Fairtrade Mark Ireland,
Photograph by Marcus Lyon and Simon Rawles
on why everyone needs to play his or her part in the
Fairtrade movement
6 On the ground
We talk to the people who can see the difference
Fairtrade makes on a daily basis in Belize, the
/UR &AIRTRADE
Windward Islands and Tanzania
8 Coffee
One of the best-selling Fairtrade products, coffee is
going from strength to strength in Ireland. We talk to
RANGE IS GROWING
the key people behind its positioning here, from
coffee suppliers to cafe owners
9 Tea
ALL THE TIME
Gerry Murphy, marketing director of Robert Roberts,
explains why so much of its tea is now Fairtrade
10, 11 & 17 Fairtrade Towns
3OMETHING WORTH
We profile Kinsale, the winner of the Fairtrade Town
of the Year award, and highlight other towns that
have been particularly progressive
12 Supermarkets
RAISING A GLASS TO
The multiples are continuing to promote Fairtrade
products in increasingly innovative ways
13 Distribution
Fairtrade produce is now available in vending
(ERES TO OUR EVER EXPANDING &AIRTRADE RANGE 7HETHER ITS
machines, and suppliers are driving change in how
A #HILEAN 3HIRAZ -EXICAN AVOCADO OR THE -ALAWIAN SUGAR
it’s promoted in supermarkets
USED IN OUR JAMS AND PRESERVES THE GROWERS ALL RECEIVE
A FAIR PRICE FOR THEIR GOODS !ND AS ALL THE TEA AND COFFEE
14 Cotton
WE SELL IS NOW &AIRTRADE SINCE &EBRUARY LAST YEAR WEVE
It’s a growing commodity carrying the FAIRTRADE
SOLD THE EQUIVALENT OF  MILLION CUPS 4HIS CONTINUED
Mark — we look at the trend in clothing in Ireland
COMMITMENT TO &AIRTRADE FOOD AND DRINK ENSURES FARMERS
AND WORKERS THROUGHOUT THE WORLD WILL HAVE A BETTER
15 Chocolate
STANDARD OF LIVING 3O NEXT TIME YOU CRACK OPEN A BOTTLE
Two Irish companies are keeping things sweet with
OF RED THE PEOPLE OF ,OS 2OBLES #HILE WOULD LIKE TO SAY
their Fairtrade chocolate brands @CHEERS
16 Schools
It all starts with young people — we look at some
particularly proactive schools around the country
18 Irish Aid
Kieran Durnien, Fairtrade Labelling Organizations
International (FLO) liaison officer for Central America,
highlights what’s happening with coffee production in
Honduras
19 Other labelling systems
What do they all mean and how do they relate to
Fairtrade?
WWWMARKSANDSPENCERSCOMPLAN!
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