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Pushing the Fairtrade button Distributing Fairtrade
Bray-based Cannon Vending organic snack foods,” he explains. Alan Clayton, with the help of Fairtrade produce together in
Services has been supplying Employing two full-time staff Kinsale Distribution, came up one section is you’re promoting
vending machines containing members and supplying schools with the idea of distributing it to the 50pc of the population
beverages and snacks with and colleges in the Leinster a package of Fairtrade products who don’t know much about
the FAIRTRADE Mark to second- region, Cannon says this involves to supermarkets in 2006. it,” says Clayton. Fairtrade
ary schools and third-level being proactive and visiting Tesco was the first multiple to Mark Ireland maintains both
institutions since 2004. Gerry schools to show them samples of go with the idea and now has approaches work well together.
Cannon, the company’s owner, Fairtrade products. He is particu- Fairtrade sections in 30 of its “With 150 products, we’re
explains the move to Fairtrade larly interested in schools that stores around Ireland. Both really the only distributor with
came about when he was talking are located in towns or cities Dunnes Stores and Superquinn such a wide range; we aim to be
to a school principal who sug- seeking Fairtrade status. “The are also interested in trying out a one-stop-shop. The range
gested there must be an alterna- term vending machine is often the concept and around 30 of includes: tea; coffee; cereal
tive to the traditional school associated with unhealthy prod- the SuperValu franchises have bars; juices; dried fruits; and
snacks of crisps and sweets. ucts for children, so it’s a type of started dealing nationally with chocolate. And we are about to
Cannon set out to get whole- re-education process,” he says. Kinsale Distribution in stocking launch Ireland’s first Fairtrade
food and organic items and now Almost all the Fairtrade con- Fairtrade sections in their cola called Ubuntu in Nude
works with a distributor of fectionery items Cannon sells are supermarkets. cafes in Dublin.”
Fairtrade items, National Organic currently produced by UK com- “Some stores prefer to Clayton is a member of the
Products. “I came up with a snack panies. Cannon is looking for- arrange Fairtrade products in team which helped Kinsale
machine that would have a com- ward to working with more Irish different product categories. become a Fairtrade Town in
bination of Fairtrade items, Irish businesses producing Fairtrade We’re not saying this is wrong, 2005 and win Fairtrade Town
handmade confectionery and confectionery. but the difference in putting all of the Year last year.
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