Photographs © Mike Weston
High octane recording Super-charged workflow proves ideal for MSN Cars website
The world’s largest motor event, the “The first time we saw the camera was graphics, web services and passable
Frankfurt Motor Show, is held every
at Apple’s central London headquarters tea!” Rob comments.
two years in Germany and plays
when JVC introduced the GY-HM100 and
The Frankfurt Motor Show 2009 ran for
host to thousands of visitors from
GY-HM700 at one of their events”, Rob
ten days and hosted a large amount of car
across the globe. Nostairway Media
explains. “Prior to finding out about these
manufacturers, many of whom unveiled
attended this year’s event and
new cameras, we would typically hire video
cameras and other equipment we needed
new models for the first time to around
used JVC’s solid-state GY-HM100
for a shoot. However when we first got to
850,000 attendees. The show drew
camcorder to shoot their footage.
try out the GY-HM100, it seemed to cover
massive media attention from all around
HIGHWAY contacted Rob Marshall,
so many requirements that we decided
the globe, with fans of the event eager
who filmed the event, to discover
to buy it from Mitcorp there and then.”
for live online updates.
his reasons for choosing JVC’s
tapeless camcorder.
Nostairway Media first started life as a “The GY-HM100 can go anywhere
recording studio and today their clients we do, yet has the features of
include the BBC, ITV, Channel 4, FIVE, cameras costing 3 or 4 times the price”
BMG Records and Microsoft. “We can
provide almost all the services required
“We were commissioned by Microsoft to
for media production, including script, capture footage of the 2009 Frankfurt Motor
voice and FOC talent, shoot (studio or Show for the MSN Cars website. Our video
location), editing, voice over recording, producer, Nigel Swan, presented 20 new
original music creation and production, cars at the show. After recording each
16
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