SGBGolf_Feb09_p8 25/1/09 16:01 Page 8
News
Monster launch from
The role of
Cleveland
the rep
Cleveland Golf has launched the HiBORE Monster XLS driver, and the CG7 and CG7
Tour irons for 2009.
The Monster XLS comes in Standard, Tour and Draw models, and has a clubface that is
16% larger than its XLS predecessor. Cleveland also claims that by lowering the crown, the
centre of gravity has also been lowered, to produce the only face-centred sweet spot in golf.
The club has a retail price of £219 and a shipping date of January 29.
As trading is
Both CG7 irons sets come with 360-degree Gelback Technology, which consists of an
getting
injection-moulded, lightweight insert that dampens vibration across the clubface. Retail
tougher,
prices start from £419.
www.clevelandgolf.com
Ian James,
head of
marketing
New family of Cobras
at Foremost, looks at the
relationship pros have with the
Cobra has launched a new family of drivers for 2009, the King Cobra S9-1. sales representatives
Cobra claims it has enhanced its Hotter 9 Points technology to increase clubface
efficiency. The transfer of energy from the clubface to the ball is improved thanks
A word of advice for the pro: If you have
to a new face shape with a 1:1 length-to-width ratio.
any sales reps who are just occasional order
The S9-1 comes in five models: F for the fast ball-speed player, M for moderate
takers and nothing more, ring up the
ball-speed players, a Pro model and Seniors and Ladies versions. Retail prices start
distributor or supplier, let them know you will
at £249 with a February 1 shipping date.
phone or mail your orders in from now on,
www.cobragolf.co.uk
and that the rep is no longer required. Make
sure you point out you are making a salary
and cost of call saving for the supplier, and
Glove sales go Bionic
that you’ll be looking for an appropriate,
additional discount. If the supplier tells you
UK sales of the Bionic golf glove in 2008 were an astonishing 173% better than in 2007. In 2007,
there’s no salary saving because the rep still
9,700 Bionic units were sold in the UK, but since GM Golf Brands took over distribution at the
has to call on other retailers, then point out
beginning of last year, sales rocketed to 26,500.
that the other retailers should be paying for it,
“Sales for this year have been incredible,” Mark Richardson, director of GM Golf Brands, tells
not you.
SGB Golf. “We have been successful in getting it in to all the major retailers as well the Tartan
If the sales rep is expected to provide
Golf International, who are all reporting very strong sell through and most importantly, good
product education and announcements, then
profit margins.”
it’s time to question that role as well. With
Despite the economic downturn, Richardson has set a sales target for 2009 of 40,000 units.
email announcements, email interaction and
www.bionicglove.com
websites it is now quite possible for you to
stay up to date without the cost of a rep visit
or the impact on your work hours.
UK Golf Services goes Worldwide
If you’ve got a sales rep who sits down with
you and plans the potential sales and profit
As of January 1, 2009, the company formerly known as UK Golf Services became Worldwide Golf
margins you will make on the product range,
Brands. It is a new name
and provides you with pricing, promotion and
and new premises for
merchandising advice, then the relationship
the company run by
looks a little more valuable.
Graeme Stevens, as the
If you and the rep then review the actual
old UK Golf Services
sales through the season, with the rep
offices in Uxbridge are
assisting with special promotions and sales
being replaced by a new
events to clear slower than expected sellers;
purpose-built facility
and if he or she contributes with budget to
in Trafford Park,
allow for mark-downs without any loss of
Manchester.
sales margin; and if they then look to swap
Stevens is buoyant
out or remove over-stocks to ensure you are
heading into 2009, with
carrying winners in your store; then you have a
2008 Stuburt sales up
relationship with a sales rep that is good for
67% year on year, and
your business.
with plans to add a
In fact, it’s also good for the supplier’s
clothing label to a
business as well. I’ve yet to meet a CEO or
Worldwide stable that
general manager of a supplier who doesn’t
also includes Ram.
expect the sales rep to play a role in
“It’s exciting times for both the business and brands,” says Stevens. “All I can say at this time is
supporting the sell through of product.
watch this space for further brand and product development as and when it happens”.
8 SGB GOLF FEBRUARY 2009
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