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Cover story
Bridgestone ball-fitting delivers
innovation in new B330 balls
Low handicappers and TOUR Pros contribute to three new TOUR-calibre balls
B
ridgestone Golf, known for its trajectory and consistency of ball flight.
industry-changing Bridgestone Furthermore, the enhanced Urethane cover
Challenge ball-fitting program, has offers TOUR-calibre greenside control and
launched three new Tour level balls. The buttery soft feel on putts.
new B330-RX, a ball unlike any other
product on the market, and the newly NEW TOUR B330 and TOUR
enhanced 4-piece versions of the award- B330-S
winning TOUR B330 and TOUR B330-S The new versions of the Bridgestone Golf
series of balls are set to hit retailers’ TOUR B330 and B330-S feature Bridgestone’s
shelves in March 2009. brand new dual-mantle 4-piece construction
technology. While some 4-piece balls feature a
TOUR B330-RX dual core, the Bridgestone TOUR B330 and
Through its ball-fitting program, Bridgestone B330-S have dual mantle layers, providing
Golf tested thousands of golfers and found several competitive benefits that were
that no ball on the market could deliver TOUR- identified as being significant through TOUR
level spin and performance on the greens while also offering a softer player testing. For instance, the new inner mantle used in both balls
compression that allowed moderate swing speed players the ability to provides reduced spin and a smoother energy transition resulting in even
compress the core more distance off
in the same manner the tee. The inner
a high swing speed mantle also
player does with performs better in
other TOUR-level windy conditions,
balls. As a result, giving the ball flight
Bridgestone Golf a more piercing
has developed the trajectory making it
new TOUR B330- less apt to be
RX – a ball made affected by sudden
specifically for low gusts. Furthermore,
handicappers who the new TOUR B330
do not have TOUR- and B330-S feature
level swing speeds, a slightly softer core
but want TOUR- and cover for
level performance in increased touch on
their short game. the greens and even better spin performance on half wedge shots.
With its new Very SOFT Gradational Compression Core, the B330-RX Like their predecessors, the new B330 and B330-S utilize Bridgestone’s
delivers TOUR-level spin, control and feel, yet provides maximum distance to Gradational Compression Technology in their cores to produce greater
moderate swing speed players (less than 105 mph swing speeds) off the tee. repulsion, resulting in unparalleled distance off the tee. The Bridgestone
Designed for swing speeds between 85-105 B330-S features a SOFT Gradational Compression
mph, the new B330-RX is the softest Core for enhanced feel off of irons and wedges.
multilayer ball on the market, and the first The Tour B330 is designed for swing speeds
TOUR performance ball designed specifically of 112+ mph and will appeal to players who
for low handicap amateurs. appreciate a slightly firmer feel. The B330-S
In addition to the upgraded core, the B330-RX is optimised for players with swing speeds
features an Ionomer Inner Cover that provides ranging from 103-115 mph, and will appeal
increased velocity and reduced spin off the driver to players who value a softer feel.
and long irons, allowing players to hit their tee The 2008 B330 family of balls carry a
shots, fairway woods and long irons further with suggested SSP of £44 per dozen.
less swing speed. The B330-RX utilizes the same For further information on Bridgestone
industry leading Seamless Cover Technology that Golf visit www.bridgestonegolf.com or
Bridgestone balls have become known for, and contact +44(0) 1630 657 689, email
features a 330-dimple pattern for optimal sales@bsgolf.uk.com
SGB GOLF FEBRUARY 2009 15
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