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6
Introduction
POWERLIST 2010
How we put it all together
urning an art into a science is gender. We’ve focused on improving the
T
never going to be easy, and any quality of the photography and writing,
attempt to rank people against a so we’ve used large images throughout
criterion as necessarily fl exible the publication because we love their
as our defi nition of the word infl uence quality and we’ve commissioned the best
is bound to result in subjective choices. journalists we could fi nd.
Nevertheless, we have done our best to Contentwise, the two big changes
ensure that this Powerlist is as rigorously have been the inclusion of the 25 Most
compiled as possible. Infl uential African Americans Outside the
We defi ne infl uence as “the ability to White House feature that we have put
alter events and change lives”. A person together with the considerable assistance
is eligible for inclusion on this list if they of our friends at Black Enterprise
are of African heritage (in its widest sense, magazine, and the Future Leaders
covering the Caribbean and the Americas) and resident supplement.
in the UK, or if they are a UK citizen of African heritage The former came about because we wanted something
anywhere in the world. in the Powerlist that referenced the election of President
We sought nominees by sending out more than 7,000 Obama. The dilemma we faced, being an annual
emails, with a nomination form attached, to people on publication, was that anything we wrote about him would
our database. We added to the responses everyone our almost certainly be overtaken by events as the year goes
research had brought to our attention over the past 12 by. So we decided on something that was more likely to
months, and threw into the mix all those who made the list stand the test of time.
last year. That gave us some 550 credible names and we The piece is fascinating for many reasons, not least
applied a basic test to each of them in a bid to whittle them because it offers a real insight into just how far we in
down to the more manageable 200 who would be judged Britain have come and how much farther we have to travel
by the panel. to get to where African Americans are.
We measured each nominee on two indices: how This year’s highlight, though, has to be the launch
infl uential are they in their immediate fi eld of expertise of our Future Leaders magazine. I said last year that we
and how far outside that does their infl uence spread. would ensure that we put more emphasis on youth this
They were marked out of 10 on each index, and the 200 time round and I’m really pleased with what the editor,
with the highest aggregate scores were put before our Adenike Adenitire, has managed to achieve with the
fi ve panellists a week before they were scheduled to meet inaugural publication.
to adjudicate. Each panellist was asked to come to the Young people have been getting a lot of bad press
meeting with their choice of 100 people. recently and we thought it only fair that we redress the
The nominees were then ranked depending on how balance a little by showcasing what a few of them are
many of the panellists had chosen them. Those with four capable of. Some of the things these young people do, in
or fi ve votes automatically made the Powerlist. The others addition to maintaining their grades, are quite staggering.
became the subject of much debate. About seven hours We are certain that they will act as an inspiration to many
and 38 new entrants later, our panel had their fi nal list. of the youngsters coming up after them.
Anyway, here it is, Powerlist 2010. Enjoy.
B
ut that was just the start of it. You will notice that
this year’s Powerlist is presented differently. We Michael Olayinka Eboda
decided to break it down by sector rather than by Publisher
The Powerlist Foundation
Early next year we will launch a charity, the Powerlist Foundation. Its main objective will be to apply the power of
those who have already achieved success to raise the ambitions, and ease the path, of those in the community who
have not yet realised their full potential. It all came about at a dinner hosted by our title sponsor, JPMorgan, when
Patricia Scotland, the attorney general, mooted the idea that everyone on the list should do three things to release the
talent in others. I then met with Powerlistee Ken Olisa of Restoration Partners, who suggested we take it a stage further
and put together a vehicle to facilitate those good deeds. We hope to launch in February, with Ken as the inaugural
chair, and we will keep you abreast with developments on our website, www.powerful-media.com.
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