What is L B MC
LeBon Café-Magasin—La
a chain of coffee

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Medellín, Colombia, in
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91
(Carlos) Gomez and Genaro
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LBCM rep
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resents a rural and/or urb
sustainable development of the Carbi b nae
eht rof evitaitini na
region of Colombia, in an
aesthetic and ethical manner,
within the context o
naednA dna
f the Latin
American reality. Pato and
Genaro's corporate portfolio
additionally include
ni detaerc ,sefac detneiro-er
si )MCBL( éfaC neuB led adneiT
?éfac
neither Med
players in a café/rest ua ra
sident Nation . .PDG fo %81 tuoba stneserper yltnerruc dna
noissecer 9991 eht fo htamretfa eht ni gnirevocer neeb
sah ,srotces lanoitanretni dna lanoitan eht htob morf
,tnemtsevnI .wol neeb evah setar sgnivas llarevo ,yllanoit
-idarT .PDG fo %56 naht erom rof stnuocca noitpmus
-noc citsemoD .seitic reggib eht ni stekramrepus egral
eht yb detanimod yltsom si ,PDG fo %11 dnuora rof
stnuocca hcihw ,ecremmoc liateR .ilaC ni ,tnetxe ressel
a ot ,dna nilledeM ,atogoB ni detartnecnoc era ,PDG
fo %81 ot esolc tneserper hcihw ,secivres laicnaniF

.PDG fo %5.4 rof stnuocca ,ruobal delliksnu fo
reyolpme rojam a ,noitcurtsnoC .stropxe latot fo shtfif
-owt tuoba pu gnikam yrtnuoc eht ni ytivitca detneiro
-tropxe tsom eht si )PDG fo %5.4 rof gnitnuocca(
gniniM .stcudorp erutcafunam niam eht era slac
-imehc dna gnihtolc ,selitxet ,segareveb ,doof dessecorP

.sesirpretne dezis-muidem dna llams
fo arohtelp a dna ,tuptuo fo erahs tseggib eht rof tnuoc
-ca hcihw ,setaremolgnoc etavirp egral fo rebmun a yb
detanimod si ,anegatraC-alliuqnarraB dna ilaC ,atogoB
,nilledeM fo seitic eht dnuora detartnecnoc ,ytivitca lairt
-sudnI .noitcudorp cinagro etanimod slio mlap dna ragus
,eeffoC .noinU naeporuE eht dna setatS detinU eht ot
detropxe si ecudorp cinagro deifitrec s'aibmoloC fo %09
yletamixorppA .gniworg eeffoc dna gnimraf elttac ed
-ulcni seitivitca larutlucirga lapicnirp ehT .gnirutcafunam
dna erutlucirga era seitivitca cimonoce niam s'aibmoloC

eliforP cimonocE aibmoloC
riety of
businesses such as: E-reciclaje, a
recycling company; EME-
Expediciones Makondo
Expeditions, consultancy agents
for sustainable tourism.

With respect to LBCM, the
"Mission" is to offer "home-
made" products and outstanding service, within a tranquil,
warm, loving and free-thinking environment, with the
permanent aim of offering much more than just a good
cup of coffee. Ethics and free-thinking are at the core of
LBCM’s activities.

The company employs approximately 30 people, 53% of
which have "indefinite (open) contracts" (a practice fast
disappearing in Colombia), and currently 5 of them are la
"green consumers" market, wwomen "bread winners". 100% of our coffee is certified he
and labelled "responsible" by Utz Kapeh, and a large
r
to spiritual-hpercentage of our products are domestic fair traded and ealt
yoga centres, have opened in the last yorganic. 100% percent of our waste is recycled or
h
e ra s
composted. We are in the process of installing equipment
.
in our cafes which will permit rain water harvesting and
filtering, for use in general cleaning and dish washing.
ef evitaler a e
vres dna stcudorp elbaniatsus etomorp ot evitait
nism for the e x
of LBCM’s business model without requiring L CB
open new cafesLBCM has expanded throughout the years to become a
M
recognized "upscale" brand in Medellín. Three ca
-ini latnemnrevog a ,)stekraM neerG( "sedreV sodacreM"
sa nwonk margorp a hguorht dereffo saw drawa ehT
.noisnapxe ssenisub rof gnicnanif dedrawa saw ti mohw
hguorht ,tnempoleveD lairotirreT dna gnisuoH ,tnemnor
-ivnE fo yrtsiniM naibmoloC eht morf secitcarp ssenisub
elbaniatsus s'ti rof noitingocer deviecer MCBL ,yltneceR
pfes are
now in operation.
ot
noisnap
. Instead, LBCM could transfer its k on w
edge to new entrepreneurs.
srotisiv lanoitanretni dna
organic supermarkets, vegetarian/h
establishments related
Such
dna stnaruatser htlae
elacspu w
hw tekram tn
raelc yna evah t’nod átogoB ro nílle
from a sustainable poin t o
emerging re
f na htiw stsartnoc sihT .weiv
secivres sreffo hci
tra
sa hcus ,secitcarp

The Green Restaurant niche market in Colomb
noamerica could serve as a mecha
i
nsfer wo
-itaL dna a
uld ro
-l
vdi e
.setareneg ledom s'ti taht stifeneb laicos eht demrifnoc
sah dna ,secitcarp ssenisub doof elbisnopser yllaicos ni reen
-oip a si noitazinagro ruO .nílledeM dnuora dna ni srecud
-orp lacol dna ytinummoc lacol eht ot stifeneb thguorb sah
taht ecitcarp ssenisub elbaniatsus a dehsilbatse sah MCBL

?ecitcarp ssenisub ruo dnapxe ot yhW
ro
t
n
ion
sam
o
e t im
for this ki ni ,tnaruatser/éfac fo dn
LBCM
elbaliava ytinutroppo tekram a deifitnedi sah eh e
Colombia, P a
ers.

Currently
-hto gnoma ,rodaucE liuqayauG ,ytiC áman
w
ni nílledeM ,átogoB
eht tA .MCBL ekil sessenisub erom rof deen eht f
-avresbo s'tnempoleveD lairotirreT dna gnisuoH ,tnem
-ivnE eht fo yrtsiniM naibmoloC eht htiw sedicnioc MCBL
,rotceriD gniganaM s'MCBL ,)otaP( zemóG solraC ,tneserp
ta noitpo na deredisnoc ton si ,nílledeM ni snoitarepo gni
-dnapxe hguohtlA .ekila sremutsoc dna srebmem MCBL yb
deulav yltaerg si hcihw tcepsa na ,elacs namuh eht no ylral
-ucitrap ,evah dluow ssenisub eht gnigralne taht tcapmi evit
-agen eht gniredisnoc ,reffo eht denilced MCBL ,sseldrag
-eR .seci
ith an opportunity for expansion and, at the sam

e
time, LBCM increase the brand-name value and reputation
of LBCM, given that it would gain broader recognition by
exposing it's ethical business model. moc.efacnobel@zemogc :otcatnoc ed anosreP
moc.topsgolb.euqrapledsogima.www
moc.efacnobel.www
efacnobel :epykS
aciremA htuoS
AIBMOLOC - NILLEDEM
SARELL EUQRAP
90-93 °N 9 ellaC
éfaC neuB led adneiT aL
nisagaM éfaC noBeL
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