By Cynthia De Castro
APRIL 25, 2007
Asianjournal.com
Make-up Artist to the Stars
“Dedicated to life, love and a really great lipgloss.”
LOS ANGELES—Hollywood celebrities they use the product.
Beyonce Knowles, Jennifer Lopez, Celine Mally Beauty broke launch records on QVC,
Dion, Angelina Jolie, and Mariah Carey have selling out its entire stock of 20,000 units
one thing in common. They all turn to the within an hour of the launch. After a year on
same person to enhance their natural beauty QVC, the TV network chose her 6-piece On-
and to give them stunning good looks—top The-Go-Girl Kit as “Today’s Special Value.” It
FilAm make-up artist Mally Roncal. was featured every hour for an entire day. The
Mally has quickly moved to the top of the marathon worked; she sold out the entire run
industry. She is currently one of Hollywood’s of close to 25,000 kits, with a waiting list for
most in-demand make-up artists and the more.
top stylist for popular beauty magazines What makes her products different from
like Glamour, In Style, Rolling Stone, Elle competition? “Mally Beauty is based on
and Cosmo. She has already appeared hit tips and tricks that I put together for you to
TV shows like Oprah, The Today Show, Isaac, achieve professional and gorgeous results,
and The View and was featured in nationally- quickly! It’s all about education; I include
circulated magazines like Allure, Marie Claire, an instructional brochure with all of my
Self, Harper’s Bazaar, People, US Weekly and products. Every woman out there deserves to
Entertainment Weekly. look and feel beautiful,” said Mally.
More importantly, the success of her retail Roncal she added that “it’s a top priority for
business, Mally Beauty on QVC, America’s me to bring Mally Beauty to the Philippines. I
No. 1 Home Shopping Network, has been want to be even more connected to my fellow
publicized in several business magazines like Filipinas. Maybe even have my own show,”
the New York Times. shoots, music videos, and award shows. she said. “I never once felt embarrassed that I
Mally is the daughter of Filipino immigrants “I started out doing makeup for fashion was Filipino. I never once felt ashamed of my
Rogelio Roncal, a psychiatrist from Bataan, shoots. Then, one day I got booked for a culture.”
and Pilar Roncal, a gynecologist. She magazine editorial with an actress named To prove that, Mally revealed she is going
originally thought of following her parents’ Emily Watson. All of a sudden, the ball got to name a lipstick Maganda! She described
footsteps and become a doctor specializing rolling and next thing I knew I was working herself as very Filipino. “Like, crazy. I eat
in dermatology. But after her pre-med with celebs almost everyday,” Mally told the Filipino food all the time. I’m very passionate
education, Mally decided to pursue her Asian Journal. “I am blessed with a wonderful about my Filipino upbringing.”
ultimate dream in the world of fashion and agent, who literally changed my life. I have She has even reportedly talked to Beyoncé
make-up. been very lucky and have had an amazing about pansit and adobo and how Filipino
“Ever since I was a young girl, I’ve had this journey so far.” food is the best in the world!
passion for art, makeup and fashion,” said With her beautiful looks and dynamic Mally thinks Filipinas are the most beautiful
Mally. personality, Mally has been the perfect women in the world. “Just look at the skin,”
“My mother, who was an incredible beauty, model for her services. Her beauty tips have she said. “ Also, there’s something about a
was my model as I began to experiment with captivated magazine editors for years and Filipina as opposed to any other ethnicities:
color and makeup on her,” she added. “My she became a spokesperson for numerous very feminine, very delicate, and we really
mom was beautiful and very glamorous. companies like Sephora, Revlon, MAC, Almay take pride in our appearance, you know. You
We went shopping together, did make-up, and Maybelline. Then, three years ago, she never see a Filipino woman who isn’t well-
had lots of fun. She was my inspiration and decided to come up with her own line of groomed.”
I became a makeup artist because I would sit beauty products, Mally Beauty—unique As a beauty advice to her kababayans,
in her dressing room and watch her making beauty products that give professional- Mally says, “Love your differences. I was the
up her face. I was fascinated.” looking results to ladies even if they have only Filipino girl in my whole school, but I
Her mother died at 49 when Mally was 17. little beauty know-how. never felt weird about it. I’ve always tried to
With her passion for skin care and makeup, Mally launched her collection on QVC in find fun new ways to enhance my Asian look
Mally often did the makeup on her friends March 2005. She chose to sell her makeup rather than try to mask it. My parents have
who never stopped encouraging her to make products on direct TV because she wanted always taught me that whatever makes you
it her profession. She began freelancing as a to be the one to tell the customers what the different is what makes you beautiful. And
makeup artist by initially working on fashion products are for, what they will do, how to that is something I want to relay to people in
shows. Later, she began taking on editorial use the products and how they will feel after my life.” (AJ)
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