Teletrax News
Contract Wins :
P e r s o n n e l N e w s
Teletrax announced that CBS Television Distribution will Teletrax engaged the services of Pilson Communications,
electronically monitor and evaluate usage of its broadcast Inc., whose president, Neal H. Pilson, was formerly presi-
marketing and promotional content on television stations dent of CBS Sports, and of DPB Communications, Inc.,
nationwide. CTD will utilize Teletrax’s services to elec- managed by Dave Berman, former senior vice president
tronically monitor and analyze affiliate stations’ usage of of PanAmSat, to develop television sports rights and
its on-air television show promotions across all 210 content management opportunities.
DMAs. Teletrax will provide CTD with reports detailing
how its video content is used and aired by affiliate stations,
so it can evaluate marketing campaign performance and
more precisely measure return-on-investment and Special Events :
maximize overall profits.
See interview with CBS Television Distribution Senior Vice
As part of our strategic marketing partnership with Myers
President David LaFountaine on page 5
Publishing, Teletrax was the title sponsor of the first event
in the “Breakfast at Michael’s” series in New York City.
Teletrax announced a contract with leading global
This first event was held on September 18 and included a
news agency Agence France-Presse to monitor broadcast
panel discussion on the topic of “Monetizing the Video
usage of its video news content by its network and station
Long-Tail”. The breakfast began with opening remarks
clients. AFP will use Teletrax to track broadcast usage of
from Teletrax Chairman Larry Moskowitz, while the panel
its video features and news packages delivered to sub-
consisted of Andy Nobbs ; Patrick Keane, CMO, CBS
scribers worldwide, enabling the organization to obtain
Interactive ; Steve Mitgang, CEO, Veoh ; and Spencer
near real-time proof of what material is being used,
Wang, Analyst, Bear Stearns. Jack Myers moderated the
aiding in the planning of more effective editorial, mar-
panel discussion.
keting and sales initiatives.
The second Myers Publishing
Teletrax announced an agreement with Major League
breakfast event took place
Baseball to test the Teletrax service by digitally water-
on November 27. The topic
marking its content and evaluating the broadcast television
for discussion was the
usage of all of its 2007 postseason games. The test will
“Economics of the New
help MLB assess the broadcast use of its game content
Television Marketplace”.
beyond the live telecasts and apply this media intelli-
The event began with
gence to multiple facets of its business, ranging from
Teletrax giving a briefing on
rights management to sponsorship valuations.
the results the Digital Video
Barometer Executive Survey
Teletrax signed three new direct response advertising
and whitepaper, which was
clients -- Lockard & Wechsler, Video Professor, and the
issued in conjunction with
Florida Association of Broadcasters -- to monitor and track
the event. The whitepaper
all broadcast, cable and satellite television airings of
included Teletrax data combined with a recent Myers
their short- and long-form DR programming.
survey on how consumers are viewing video content. The
panel discussion included George Kliavkoff, Chief Digital
Teletrax announced contracts with the International
Officer, NBC Universal ; David Levy, President of Turner
Committee of the Red Cross (ICRC) and the Atlas Agency
Sports and Turner Entertainment Sales and Marketing ;
to electronically monitor usage of their news content.
Tim Armstrong, President, Advertising and Commerce -
The ICRC is using Teletrax to monitor the actual usage
North America, Google ; and Carl Fremont, executive vice
of its news footage relating the help it provides during
president, global media director at Digitas. Coverage of the
humanitarian crises, allowing the organization to fine-
event, moderated by Jack Myers, can be downloaded at :
tune its production and distribution process. Atlas, the
www.teletrax.tv
largest news and distribution agency in Spain, will uti-
lize Teletrax to monitor the actual usage of its own
WorldComms Awards
news stories as well the news stories of its clients using
Teletrax was shortlisted as an award finalist for two
the Atlas distribution platform. The organization is the
awards in the categories of “Best Client Services” and
first company in Spain to use the Teletrax service in the
“Best Content Service”. The awards ceremony took
news industry.
place on November 28 in London.
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