Special Report
Image:
sueflood.com
Sub-zero test for Canon
ildlife cameraman Doug Allan, a tracking of individual polar bears in the the educational microsite aims to educate
W
former research diver and base Arctic region. The agreement ensured that young children about climate change - and
commander with the British more polar bears were being tagged in 2007 also teaches them how they can personally
Antarctic Survey, is recognised as and 2008 than ever before, enabling WWF to make a difference by reducing their own
one of the world’s most experienced film- significantly increase the amount of valuable impact on the environment.
makers in the challenging environment of the scientific information it can collect on the
polar ice. Both he and producer Sue Flood animals. Battling against the elements
were contributors to the BBC’s ‘Planet Earth’ The movements of selected polar bears can
and ‘The Blue Planet’ series. They lectured be followed on the new improved WWF- Doug Allan said: "Sunshine at 25 degrees
with Emily Lewis Brown from WWF at the Canon Polar Bear Tracker website below zero is manageable, but put a wind of
London IMAX in September in a presentation (www.panda.org/polarbears). Also on the 20 knots on top - this can make it the
entitled ‘Living on Thin Ice’. This Canon website is the ‘Save the Polar Bear’ children’s equivalent of minus 50 - and then conditions
sponsored event was about the effects of microsite, a groundbreaking undertaking become difficult and dangerous. It’s possible
climate change, with unique footage of life in aimed at educating children aged 7-11 years to get frost nipped or frost bitten on your
the Arctic above and below the ice. about the environmental impact of climate fingers or nose within a matter of seconds.
change. We spend a lot of time just waiting for
Canon, WWF and Polar bears The polar bear has an extremely high animals to turn up so knowing how to dress
profile globally as a key indicator of global becomes very important. We use little
Building on Canon’s long-term support of warming, struggling to survive in one of the chemical heater packs for our hands that we
WWF as a Conservation Partner since 1998, most fragile and beautiful regions on our slide into our boots or in our gloves. We tend
Canon Europe and WWF have increased planet, the Arctic. By focusing on the plight to rely on good quality clothing, shedding or
collaboration to support the tagging and of the polar bear and the threat to its habitat, donning layers when appropriate. Canon
18 IBE NOVEMBER/DECEMBER 2008
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