fashion interview
Andrew Davis
From Paris to Milan, Arena Magazine’s Fashion Director Andrew
Davis has a front row seat to fashion! Casting models, sourcing the
latest designs and styling shoots is all in day’s work at Britain’s
monthly men’s style magazine. Here’s what he had to say…
Andrew Davis: seen here with
model Tyson, second to the right
How did you firt get started Have you ever made a style but made in luxurious expensive
working in the fashion industry? mistake that you really regret? fabrics, as shown by the likes of
I was working as a pastry chef Not covering my school uniform in Lanvin and Burberry.
in my home town of Manchester blue sequins because I didn’t have
when I saw the footage of Neneh the confidence to at that point! What advice would you give
Cherry coming up through the someone who is struggling to
floor at a Gaultier show. At that Who are your favourite make their mark in the fashion
point I put my last tray of cakes in designers? industry? Can you help?
the oven, tucked a copy of Italian I’m always really interested in All I’ll say is: if you can’t live
Vogue under my arm and headed what Rei Kawakubo does at without it, then keep at it!
to St Martins College in London. Comme des Garçons, she really
is a true visionary. And Raf Talk me through a typical day
You are judging the Topshop/ Simons continues to create great in your life working on the
MAN show at Fashion Week this collections for both his own label magazine? Is there a lot of time
year, what exactly do you look and Jil Sander. Miuccia Prada is spent deciding the cover shoot?
for in a new designer? another designer I admire for the I spend much of my time preparing
I look for designers who can create originality of her ideas and her shoots – briefing my assistants
something new and interesting but ability to be both cutting-edge on what looks I want to create,
in a thought-out way, never just and commercial at the same time. working with model agencies
being outrageous for the sake of it. on casting the right boys for the
Who should we look shoots, and meeting with potential
Men’s fashion is almost always out for in the future? new photographers to work
over-shadowed by women’s, I think Aitor Throup is going to get with. There is also more of a
how can we tip the balance? more and more influential as he business side which involves
I think the scales have already starts working on more commercial meeting with clients who work
become more balanced in recent projects and people become with the magazine. Every day is
years, with events like MAN in more exposed to his ideas and different. It’s always exciting in
London helping, and New York now designs, and JW Anderson is totally unexpected ways.
showing a host of exciting new also creating very thoughtful,
menswear at fashion week. carefully considered work. What’s the best thing a
bout doing what you do?
Describe your own personal Can you tell us what trends Getting to meet and work with
sense of style… will be big for next season? so many inspirational people and
They call me ‘The Devil I think you’ll see a lot of relaxed, travelling to interesting locations.
ds by Afua Acheampong
Wears Stussy’! worn-out looking casual wear www.andrewdavisportfolio.com
or
W
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