Green IT: IT won’t cost the earth
MovInG Towards a Greener fuTure?
1 Research carried out for the Corporate Responsibility team in the RBS Group
showed ‘Direct Environmental Impact’ as the fifth highest concern among
So, while legitimately claiming credit for already tackling
stakeholders in 2007
http://www.group.rbs.co.uk/grp1/CR/Stakeholder.asp
some climate change issues, IT still has a job of work to 2 Simon Mingay and Andrea Di Maio (May 2008) “EC Announcement on ‘Green IT’
do to deliver the green agenda within its own organisation
lacks detail” Gartner Inc
and asset base. IT departments need to help create
3 Janie Davies (May 2008) “Forty one million remote workers cannot convince
business”, Computing
http://www.computing.co.uk/computing/news/2216031/forty-
an understanding of how demand for IT goods and
million-flexible-workers
services impacts the company’s environmental footprint, 4 Recruitment advertising from UK based Co-Operative Future Travel http://www.
and help to choose green alternatives. Investment
futuretravelrecruitment.co.uk/info/work-in-your-pjs
criteria for new products, processes, and supporting
5 Tony Sceales (October 2007) “CEOs and CIOs need to walk the green walk” BCS IT
Interface,
http://www.bcs.org/server.php?show=ConWebDoc.15503
systems need to include carbon footprint reduction and
6 Simon Mingay (December 2007) Green IT: A New Industry Shock Wave, Gartner
sustainability objectives. presentation
7 Paul Scheihing (March 2008) “DOE Data Center Energy Efficiency Program,” Data
With the right level of commitment, there are
Center Dynamics New York City, NY conference, March 4, 2008 http://www1.eere.
energy.gov/industry/saveenergynow/pdfs/doe_data_centers_presentation.pdf
opportunities to substantially reduce the two biggest
8 McKinsey – op cit
contributors to IT’s carbon footprint – data centres
9 Chris Long (July 2006) “Graphics cards open new Windows” http://news.bbc.
and desktops. Delivering a green agenda really does
co.uk/1/hi/programmes/click_online/5157574.stm
require company-wide commitment. The good news
10 Noémi Mercier (September 2007). “Inde, poubelle de la planéte techo”, Québec
Sciences, 44 (1): pp 18-27. See also summary at
http://www.cybersciences.com/
is that much of the activity required to deliver green
cyber/fr/magazine/septembre_2007/reportages/inde__poubelle_de_la_planete_
IT will also deliver efficiency and effectiveness savings
techno__extrait_.html
and with the recent dramatic rise in oil prices, it will
11 “Computer manufacturing soaks up fossil fuels, UN University study says” UN
also deliver major cost avoidance benefits. Tomorrow’s
News, 8th March 2004
http://www.un.org/apps/news/story.asp?NewsID=10007&C
r=computer&Cr1
most admired and successful enterprises will be those
12 “Microsoft grants XP new lifeline” BBC News, 4th June 2008 http://news.bbc.
who are using IT effectively, to become both green and
co.uk/1/hi/technology/7435278.stm
lean.
13 Cliff Saran (April 2008) “Lehman Brothers’ charges business units for IT power
consumption”
ComputerWeekly.com http://www.computerweekly.com/
Articles/2008/04/30/230492/lehman-brothers-charges-business-units-for-it-power.
htm.
14 Ian Grant “IT leads Tesco’s £100m green overhaul” Computer Weekly 8-14 July
2008
http://cde.cerosmedia.com/1V4871cd9e2858b012.cde/page/8
15 Sumar Karayi “Q&A” Computer Business Review June 2008, p 39
16 Col Feighoney, IBM Global Services, quoted in
http://hardware.silicon.com/
desktops/0,39024645,39169027,00.htm
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