registration. For example, webinars will be increasingly used to convey
additional content to attendees. Cannibalization will not be a concern, as only
the weakest events will be threatened by webinars (apart from the training
market).
 Associations will continue to seek higher margins alongside their service
mission to their members. Some will consider that members’ best interests
are served by selling, while others will contract out show management to
upgrade the calibre of their events and conferences.
3
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26