“is braIn cIrculaTIon
A good thiNg? it
encourages people
to look At their
offeriNg ANd their
orgANisAtioN, so thAt
theY foCUs oN beiNg
compeTITIve ANd AN
employer of choIce”
holly Cannon
holly cAnnon
Vice-president of human resources, Faithful+Gould, Virginia, USA
in the debate over “brain circulation”, in my experience, the contributes to the “brain gain” we experience. We less the long term. Nonetheless, American
Us enjoys more brain gain than drain. the country remains also have a number of people working for the colleges and universities, along with other
an attractive option for the world, whether foreign students Us base of operations who have been higher institutions, are really feeling the com-
pursuing degrees at university who then remain for work or assigned to projects in a range of places, from petition for talent. they are also trying to
further study, or skilled workers trying to enter the market. dubai to paris and the Netherlands, or from become more competitive and are bringing
having said that, today, the only way to be successful is south America to the middle east to Asia more to the table as a result. Ultimately, the
to make a commitment to global recruitment. And with pacific. people are coming and going in both only real limitation is the visa and entry part
access to the internet increasing worldwide, it is a simple directions. the Us represents a continuing of the equation.
matter to connect with people and send through resumes opportunity because people are interested in living is brain circulation a good thing? it encourages
for international postings – it’s a much smaller world than and working here – a fair percentage of the people people to look at their offering and their organisation,
ever. the business world is already focusing on this phenom- interested in working in the Us are also interested in perma- so that they focus on being competitive and an employer of
enon, if not today then in the very near future. nent status and a green card – while its connections on the choice. this in turn builds an organisation that people will
this is familiar territory for faithful+gould. We do a fair international stage continue to afford it status in the “brain want to work for, all because of that competitive global envi-
amount of international recruitment to the Us, as we are circulation” debate. ronment. it can be very difficult and can drive salary rates up
Uk-owned and have a multinational perspective. We receive this is true not only on the business front, but on the – from that perspective, there’s some downside for organisa-
many referrals from the Uk and elsewhere, for permanent academic front as well – the Us has quite a broad and deep tions to consider. the upside is that it forces these same busi-
and short-term secondment assignments. people come to us, academic offering, and is deep in terms of talent in institu- nesses and organisations to make sure they’re offering the
but we also headhunt talent – it goes both ways. tions as well. tertiary education in emerging economies and right environment and benefits, management team, educa-
our work in the Us is broad and there are opportunities countries may be picking up, but i don’t know that things tion and so on, in order to recruit and retain the top talent.
geographically as well as on a project-specific basis – this are going to level off, academically, in the short term, much overall, there’s more upside than down.
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