NEWS
TOTAL LICENSING
EURO LIZENZEN REINVENTS THE CLASSICS
Paving the way for retro properties, Teenage Mutant Ninja Turtles, an ev- that Blues Clothing has already signed
Munich based licensing agency Euro ergreen brand that enjoyed massive for ARM for leisurewear, loungewear,
Lizenzen, under the management of merchandising success in the early nightwear and underwear in France
Günter Vetter, CEO, has successfully 1990s. These warrior turtles battled and Benelux.
reintroduced the 70s and 80s icon against evil, wielding various Japanese- On the preschool side Euro Lizenzen
Sarah Kay brand to a new genera- influenced weapons, and eating large acquired the exclusive rights for Ger-
tion. Sarah Kay’s unique drawings have amounts of pizza. To date they have many, Austria, Switzerland and Benelux
grown from their country roots in generated more than US$ 5 billion in for VGI’s 26 episodes of 2D-animated
Australia into one of the longest-last- retail sales. series Blanche. A fresh pre-school se-
ing and most recognizable girls brands In 2009 the Turtles will be celebrat- ries, Blanche debuts on Ki.Ka.
in today’s market. ing their 25
th
anniversary!
Euro Lizenzen together with
4Kids International have ma-
jor licensing plans for the
four brothers for 2009 and
beyond. Euro Lizenzen will
be joining forces with leading
licensees to launch a range
of limited edition products
in German-speaking markets.
The product focus will be
men’s apparel and accesso-
ries, gifts and collectibles tar- Euro Lizenzen’s other entertainment
geting 17-30 year old fashion minded focus is Mediatoon’s 78 x 13 minutes
males through mid-tier distribution. A animated television series Yakari which
brand new style guide has been devel- airs on Ki.Ka. The show also airs in
oped by the licensor to support the France, Italy, Belgium, Switzerland,
retro program. Other marketing initia-initia- Finland, Norway, Portugal and Russia.
tives include include a a Pan-European opean costume costume With his best friend Rainbow and his
character tour and a new 25
th
logo to horse little Thunder, Yakari is a happy
A number of new products capturing be used on packaging and POS/Mar-
Sioux: free, fearless, courageous, gen-
the charm of Sarah Kay are launching keting material in 2009!
erous and close to nature. The show
via leading licensees like Heye Verlag One of Euro Lizenzen’s newest retro
tells tales of friendship, tolerance and
for calendars & puzzles, Fipo Group properties comes from American Ret-
understanding.
for children and adult apparel, Edibas ro Museum (ARM). In past times, fairyy
“Yakari inspires children to discover
for sticker albums and stamp collec- tale characters ruled the world of mu-
their own potential and encourages
tions, Edition Atlas for collectible resin sic and book publishing. These charac-
viewers to have fun while learning
figurines, CTI for home textiles, Sun ters appeared on 78 RPM record al-
about nature and animals. We be-
Decorations for stickers, Honos Ver- bums and children’s books throughout
lieve that Yakari has strong potential
lag for arts and crafts products just to the 1940s, 50s and 60s. For almost five
for learning-based activities targeted
name a few. decades this art was locked away in
to 4-8 years old boys and girls” says
This summer European master toy li- vaults. Today, American Retro Museum
Günter Vetter. Licensing categories
censee Simba Toys will be launching a (ARM) has unlocked the vaults making
available for Yakari include toys, games,
range of dolls with soft or hard body this treasured art available for licen-
activity kits, publishing, apparel and ac-
and heads together with clothes, ac- sing in every conceivable consumer
cessories, home furnishings, back-to-
cessories, and furniture. Product will product category, including apparel.
school, food and beverage.
launch internationally. ARM has accumulated what is pro-
Sarah Kay has also found a new home bably the most comprehensive re-
inside F.X. Schmid’s books. tro toon property on the planet
Several new editions will be support- –Sleeping Beauty, Snow White, The
ing Euro Lizenzen’s licensing plans to Wizard of Oz, Cinderella, Peter Pan,
solidify Sarah Kay brand’s reputation Pinocchio, Little Red Riding Hood,
as a leading girls’ property with tradi- Alice in Wonderland, plus hundreds
tional values. of other characters from favorite
On the boys’ business side Euro Liz- stories, songs and nursery rhymes.
enzen has acquired the licensing rights Euro Lizenzen is delighted to repre-
www.nickelodeon.tv
for the German-speaking markets to sent this brand and happy to announce
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