Total Art Licensing - December 2007

TOTAL Art Licensing
The next Surtex will extend its outreach to show is expected to attract
the art and design communities by unveiling 6,000 art buyers from around
a number of new initiatives in advance of the the world.
2008 event. Plans are underway for the launch In advance of the market, ex-
of an enhanced marketing campaign, an e-news- hibitors and attendees alike will
letter and two Advisory Councils. These new benefit from the show’s new e-
programs will complement the event’s extensive newsletter. “On the Surface”
art and licensing resources and conference pro- will address the latest issues in
gram, which will run May 18-20 at New York’s art and design industry today,
Jacob K Javits Convention Center. touching on design and market
“Surtex continues to grow both in size and trends, copyright protection
significance as the North American market for and the business of licensing.
art-based licensing and textile design,” said Gina Two new Advisory Councils
DeLuca, show manager. “As the essential gather- – one dedicated to the art li-
ing of the international art and design commu- censing sector and one to the In 2008, the Surtex Conference Program will
nity in the US, the show continues to attract the textiles design sector – have been developed, return, presenting nine seminars addressing the
very best artists, designers, studios and licensing and will meet with show management twice a legal aspects of licensing, marketing and self-pro-
agents from around the motion for artists and design trends. Confer-
world.” ence Program speakers will include members of
On the exhibit side, the press and leaders in trend forecasting and
Surtex will present 400 art licensing. In addition, the show’s renowned
artists, designers, stu- Opening Night Party: “Cruising & Connections”
dios, agents and licens- – again will take place as a sunset dinner cruise
ing firms – including 100 around New York Harbor.
first-time participants Surtex is collocated with three other GLM-
– offering the broad- managed tradeshows serving design-focused
est range of original art industries: the International Contemporary Fur-
and design solutions niture Fair (ICFF), the National Stationery Show;
for every product sur- and The Supply Side.
face. Nearly 30% of Surtex offers art and design for sale and/or li-
the exhibitors hail from cense to numerous industries: decorative fab-
countries outside of the rics, linens and domestics, contract textiles, wall
United States, including coverings, floor coverings, apparel textiles, sta-
Australia, Canada, Den- tionery, greeting cards, giftwrap and other pa-
mark, France, Germany, Israel, Italy, Japan, Korea, year to provide feedback and discuss key issues per products, tabletop, giftware, toys, ceramics,
The Netherlands, Sweden, Switzerland and the faced by the industry. Each Council will be com- packaging and publishing, as well as tools for the
United Kingdom. prised of 10-12 exhibitors and key manufactur- design industry such as publications, trend ser-
Building on the success of last year’s launch, ing executives. vices, industry organizations and more.
the New Talent Showcase – featuring the best For further information about
in international student design – will return. As exhibiting, contact Gina DeLuca,
an outgrowth of the Surtex International Stu- show manager, at GLM, Ten
dent Design Competition, the gallery provides Bank Street, White Plains, New
a forum for award-winning students from the York, 10606-1954. Tel: (914)
Competition to exhibit their designs and net- 421-3216. Fax: (914) 948-
work with design professionals, furthering the 6180. e-mail: gina_deluca@
show’s commitment to nurturing young talent glmshows.com. For attendee
within the industry. information, contact GLM’s
On the attendee side, marketing efforts will Customer Service Department,
target new product categories, namely apparel, at (603) 665-7524. Additional
decorative fabrics, digital scrapbooking compa- information and registration is
nies, rug manufacturers, wallpaper manufactur- available online at www.Surtex.
ers and additional textiles sectors. In total, the com.
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