SPONSORED BY
CATEGORY 20: Supplier of the year
WINNER: DQM Group
ith a history in data security,data business marketers too.We certainly would working with major organisations.In
W
management and the provision of not be where we are today without the ideas, addition,working with leading organisations
data product development and back expertise,commitment and fantastic service has meant that all development and
office services for Royal Mail,DQM Group provided by DQM Group.” operational activity has had to be supported
focuses on providing specialist,high value DQM Group revenues are increasing rapidly by detailed specifications and that all
data,information and consulting services to with company sales revenue and profits processes have had to be thoroughly and
major marketing-led organisations. quadrupling over the last four years.Such
regularly audited.The implementation of
The company helps data owners, accelerated growth has been due to increasing
robust processes has been invaluable in aiding
organisations,businesses and government demand from companies looking to protect
smooth expansion.
bodies protect and increase the value of their their valuable data assets through tracking,
Paul Mann,associate publisher at
customer data as well as being committed to sales compliance monitoring and data
Haymarket Directories,another client,
raising industry standards by identifying and auditing.“DQM Group’s data security service
explains,“The Data SURE Process developed
sharing best practice for data and direct has really worked for Yell.com,”says Nigel
by DQM Group is a complete end-to-end
marketing within the B2B industry. Ridgeon,head of analysis and information at
bureau service that improves the quality and
DQM Group works closely with clients not Yell Group.He continues,“We have detected
coverage of business marketing databases.
only to provide them with good customer and deterred many thousands of telemarketing
“It has helped us to maintain our existing
service,but also to collaborate in developing and direct-mailing abusers of Yell’s data,and
data to a very high standard and enabled us to
new products and services.To ensure that the we have won a major High Court case on the
add relevant companies to our database.This
company’s objectives and rewards are aligned strength of DQM Group’s evidence.I especially
gave users of our products more choice when
with those of its clients,it is often prepared to value the bespoke operational management
searching for a supplier and the confidence
work on a risk or reward basis and absorb its process DQM Group developed to generate
that the details were as up to date as they
clients’own costs for a more substantial and deliver the entire volume of Yell’s initial
could possibly be.”
reward as profits occur.DQM Group’s work and second legal warning letters to apparent
DQM Group is also a member of the Best
on data development and bureau services for abusers;it freed up Yell’s Legal Department
Practice Committee of the Direct Marketing
the Royal Mail,for example,is undertaken on specialists for the detailed preparation work
Association (DMA) Data Council and on the
such a basis. for the High Court cases.”
Data Council for the Institute of Direct
Marketing (IDM).DQM Group’s work to
Succesful growth Investment
reduce the levels of database abuse and raise
Shaun Randles,head of B2B data services at To support its growth,DQM Group has
the quality of data management is helping to
Royal Mail,says,“The Royal Mail Business invested substantially.It has trained existing
make a positive impact on the image and
Changes File developed with DQM Group is staff,introduced new technology,automated
effectiveness of the direct marketing industry.
fast becoming established as a must-use tool its systems and processes and moved into new Adrian Gregory,MD of DQM,explains,
for B2B marketers committed to improving larger premises. “Data is the foundation of business
the quality of their business databases.Also, High quality staff have been attracted by intelligence,profits and growth.Customer data
the Business Movers File and Royal Mail Data the flexibility and autonomy offered by a will become as important to organisations as
SURE Process are making direct mail an smaller independent business which is still their brands and will move from a
even more effective advertising medium for able to meet the challenges involved when management issue to a board priority.”
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For more information on the winners, go to www.b2bm.biz/awards
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