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Eight stores and a decade on, Repertoire, the
independent designer retailer, is prized by
shoppers across the UK for its combination of
quality designer clothing and specialist advice
epertoire’s smart interior It’s not just the wide range of John.‘And while our denimwear is
exudes sophistication: designer clothing on offer that always popular with young women,R
it’s a designer heaven makes Repertoire such a stylish the men love our Police sunglasses
stocked full of on-trend casualwear destination – accessories are – especially since David Beckham’s
and more formal contemporary also a top priority for the store. been involved in their campaign!
fashion for men and women. ‘Repertoire is continually adding to Those who are slightly older prefer
It’s been six years since the store its accessories selection,’ says John. to stick to the brands they know
arrived atThe Chimes, and today ‘Our shoes and belts often top the best: the staple Hugo Boss polo
Repertoire boasts an extensive Christmas wish lists, while our Paul shirt never goes out of fashion.’
range of designer clothing and But the heart of Repertoire’s
accessories, with more than success is a small but friendlyOver the years Repertoire
20 classic labels that include sales team that offers shoppers
Armani, Boss, Prada, Lacoste and individual advice.‘It’s reallyhas nurtured lasting
Paul Smith, sitting next to a strong important that we gain customers’
selection of youthful brands such trust,’ John concludes.‘We wantrelationships with
as Juicey, Evil and Rock & Republic. to ensure they receive the best
‘Over the years Repertoire has service and find just what they arethe established labels
nurtured lasting relationships with looking for. So, apart from helpARDS
the established labels.This means with shapes and sizes, we employEDW
we‘ve been able to offer customers Smith and Hugo Boss cufflinks and It is because of the range of top a personal shopper approach,
the best designer selection and wallets always prove popular gifts. brands on offer that the store has offering tailored suggestions and
HANNAH key pieces each season,’ explains We also make a point of frequently such broad appeal.‘We generally advice based on an individual’s:
manager John Christopher.‘We updating our women’s range – our find that style-conscious boys style and personality.’
also welcome new brands to the handbags don’t seem to stay in and girls head for very differentGRAPHY
TO store regularly, which ensures a store long, nor do must-have combinations of clothing brands, Tel:01895 271971
PHO dynamic and diverse selection.’ brands like God Save the Queen.’ mixing and matching pieces,’ says Unit 202,High Street
www.thechimes.uk.com 35
CSC 35 Repertoire v1jg cr.indd 35 28/9/07 00:25:58
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