TOTAL LICENSING
Bear, The Snowman, Jacqueline Wil- educational brands for the children’s ting their colourful characters which
son, Flower Fairies, Rough Guides market from pre-school to tween. include everything from a glittery
and Marie Claire. The brands being showcased for the sprinkling of sharks and crocodiles to
A new girls charac- ter first time at the show include The fairies, princesses, unicorns and kit-
property, aimed at Little Humbugs, Toffee tens, aiming to provide something for
girls aged 3-7 and Tug. every little boy and girl.
years old, based The Little Humbugs The characters have only just started
on the succes- is a new brand that their journey in the licensing world,
sful Princess aims to get children appearing on fine bone china (produ-
Poppy books back to connecting ced by Hudson & Middleton) compri-
will be launched with nature. With sing an array of scenes including fairy
with the help of an environmental fantasy, pirate paradise and a space
the author, Janey theme, the characters are scene.
Louise Jones. The colourful and multi-ethnic. DRi is showcasing a variety of
latest activity planned The Little Humbugs led by properties at this year’s show. Dick
for Paddington’s 50
th
bir- Jasmine the Butterfly Girl are on a Bruna’s iconic character Miffy is cel-
thday in 2008 will also be an mission to save the Planet with the ebrating recent signings, including
opportunity for discussion help of their human friends. H&A for toiletries and cosmetics and
in a themed Paddington Toffee the Highland Cow Hendersons for watches and jewel-
tearoom situated on the is bright orange and a lit- lery. Miffy is also making her way into
show floor.The progress tle bit mischievous. With a the nursery market with baby-wear
of the ethically founded Peter Rab- worldwide fanbase and gaining recog- programmes in M&S, BHS, George
bit Naturally Better brand will be nition from the Children’s TV indus- and Littlewoods. Rainbow Designs
again be a highlight, as will the popu- try, Wildwood believe Toffee is a star is launching its new baby gifts range
lar Horrible Histories merchandise in the making. Tug is Toffee’s younger and Artistic License is enjoying great
program. The continued success of brother with a big imagination that success with contemporary collect-
anarchic humour brand, Violent Veg takes him on adventures. able china.
and its broad range of products and Hannah Shelbourne Designs Ltd Bobbypin is enjoying its success as a
applications will be showcased as will will be exhibiting for the first time leading teenage fashion brand. Boots’
the evocative collection of ‘Reasons with a range of playful characters. growing range of toiletries and cos-
to be’ artwork by Nel Whatmore Bunrab Smith and Friends features metics and Disaster Designs’ collec-
which will have a dedicated presence creatures from rabbits and spiders to tion of handbags and accessories are
in the Art and Design section. strawberries and flowers. Illustrator proving popular.
Greetings card and gift brand Juicy Hannah Shelbourne uses ink and Teen/tween brand Bubblegum Starz
Lucy has had a successful six months watercolours to create a clean style. continues to sign licensees, with Tru-
since its licensing launch through mark’s lunch bags and sports bottles
agency partner Ignition Licensing. just launched and Spring will see the
First launched in 1998, the Juicy Lucy launch of Halsall’s plush and a collec-
fairies and angels have established tion of wheeled toys to follow.
themselves across a wide customer Also on show will be the classic
base in the UK independent, gift and Roald Dahl and Guess How Much I
greetings market as well as ap- Love You properties.
pearing in high street stores such New developments for The
as Oasis, River Island and Paper- World of Roald Dahl property
chase. include a range of children’s age
To complement Juicy Lucy’s card cards and adult greetings cards
and social stationery, Ignition has from Woodmansterne in addition
signed Zeon for a range of ladies to a collection of McLaggan Smith
fashion and gift accessory pro- porcelain mugs featuring six of
ducts; Portmeirion for ceramic the best-known characters.
gifts, kitchen textiles and mela- The Guess How Much I Love
mine-ware and Ravette Books You property enters a new
for gift books. Other key deals in ne- market with four porcelain mugs
Hannah feels that the characters are
gotiation for a Spring/Summer 2008 also from McLaggan Smith, featuring
very versatile and could be transfer-
launch include calendars, datebooks scenes from the storybook. Figurines
red to any product, but would par-
and diaries, toiletries and apparel. from Country Artists and greetings
ticularly suit children’s toys and clo-
Wildwood Media is an award win- cards from Two Bad Mice will also
thing, and stationery ranges.
ning creative team specialising in debut in Autumn.
Max and Sid World will be exhibi-
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