Agent@Home magazine
Why reach agents at home? Ask your colleagues!
“We recognize the strong importance
of the at-home agent community and
appreciate their unique needs, including “Auto Europe focuses a majority of its trade
specialized training and communication. marketing budget on the at-home agency
We have created programs that uniquely channel. We understand the growth of this
meet their needs…” channel in the years to come as well as its
signifi cance today.”
- Alice Norsworthy
Senior Vice President, Marketing
- Imad Khalidi
Royal Caribbean International
President
Auto Europe
Credit Suisse First Boston Report
You can also ask analysts in the fi nancial community who earn their
“AMResorts’ ‘Secrets, Dreams and
living by advising their clients on where the trends are and how to
Sunscape Resorts & Spas’ have grown
capitalize on them fi nancially. Credit Suisse First Boston did just that
with their breakthrough white paper titled ‘Home Booking, a White
into three well-recognized luxury brands
Paper on the Emergence of the Home Based Agency Channel’, in
and strongly embrace the at-home
January 2005.
agency channel. This channel is
redefi ning travel agency distribution…”
The fi ndings:
- Jan LaPointe
• The at-home agency channel is emerging as a force
Director of Marketing & Distribution
in travel distribution.
AMResorts
• The at-home agency channel delivers net yields that
are better than average yields.
• Experienced agents are taking their business home.
• These trends not only continue, they are accelerating.
PMG | 22
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