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28 | Property investment
Invest in the Real Brazil
Growing tourism denotes future success for investors
by Amanda Sharples, Director,
AB Property Marketing
A
s one of the BRIC nations (along numbers visiting the country as well as in turn country, where rental income is set to increase in
with Russia, India and China) – the income this will generate for the already sta- the coming years, even currently showing relative
those expected to show substan- ble economy. stability during the downturn (the Royal
tial economic growth in the lead Brazil’s economy has been fortunate to be less Institution of Chartered Surveyors recently
up to 2050 – Brazil has, in recent affected by the global economic downturn than released a survey that showed Brazil’s rents to be
years, laid its focus on growing many other countries, with Brazilian Central one of only a few globally that have yet to report
its tourism industry as a means for financial Bank President Henrique Meirelles pointing to a decrease).
growth. An investment of $304 billion on infra- the forward thinking of the government as rea- Steve Worboys, Director of Experience
structure projects, a new airport opening in 2010 son for this. International, sees a rewarding future for those
set to be the 4th largest in the world, and incredi- “We are already seeing signs that point to an who invest in Brazil.
ble investment in environmental and tourism economic recovery by 2010… Brazil's govern- “Not only are the coming years on track to
bodies have all contributed to the ongoing suc- ment took timely measures to combat the crisis,” yield the benefits of the Brazilian government’s
cess of Brazil as a top tourist destination. he said. “Brazil’s economy is solid because of this commitment to continued investment in their
As a measure of this success, the World effort.” tourist industry but with the FIFA World Cup also
Tourism Organisation has stated that during the This forward thinking explains, therefore, the being held in Brazil in 2014, and set to attract over
decade of 1995 to 2005, tourism in Brazil grew reason why recent figures released by the WTTC 500,000 visitors from overseas, rental opportuni-
three times above the global average, showing a predict an average annual growth rate of 4.5% ties will abound and those buying land and real
growth of 170%. Not only this but the World for the Brazilian economy from 2010 to 2019, estate in the country should reap the rewards.”
Travel and Tourism Council (WTTC) has shown showing that it is predicted that they will recover Caponga Beach is one project in the state of
that in recent years, the country’s tourism quickly and successfully from the downturn. And Ceará, just half an hour from the capital city of
prospects have continued to go from strength to early figures for 2009 adhere to this, with the Fortaleza, flagged as one of Brazil’s prime tourist
strength, with 2008 finding Brazil rise to 13th in National Civil Aviation Agency (ANAC) con- destinations and just 1km from a beautiful white
the world with regards to the revenue its tourism firming that April saw an increase of 3.5% in the sandy beach. This is an area that is being substan-
generates. With the investment in the tourism numbers departing internationally from tially developed to bring increasing numbers of
industry realising firm results for this South Brazilian airports compared to the same period tourists to the region and Caponga Beach repre-
American country, the fifth largest in the world, in the previous year. sents an exciting investment opportunity for those
Brazilian President Luiz Inácio Lula da Silva has This strength of Brazil’s economy is already looking to make a secure return on their money.
recently been keen to confirm that this remains being recognised by shrewd investors who have The project covers around 80 acres and has an
the focus for Brazil’s future economic growth, moved swiftly to buy into this continued growth. already completed infrastructure and facilities
saying at the recent ninth Global Travel and Mike Greene a CEO from Peterborough, South such as a clubhouse, communal pool and tennis
Tourism Summit in Florianópolis, Lincolnshire is one such investor who has bought courts in the planning. Investors can choose
“We are not working in tourism as it is beauti- property in Brazil through emerging market spe- from a number of different investment opportu-
ful or it helps in the election. We intend to help cialists Experience International, having recog- nities: they can purchase a plot of land and flip it
the tourism industry as we see it as an extraordi- nised its growth potential. in three years; purchase a plot and build a villa(s)
nary industry for cultural development and eco- “From the research I have done… it was high- to sell in two years or to keep on as a longer-term
nomic development.” lighted that along with India and China, Brazil is investment; buy a block of up to 16 plots and
This continued development points to a bright one of the fastest growing economies in the build properties that can then be sold on; or pur-
future for Brazil, with the country’s Ministry of world and has been largely unaffected by the chase a block, arrange planning and build
Tourism launching, amongst other projects, credit crunch.” Mike, however, is just one investor options and then sell on as a project.
“Brazil Now” a scheme focussed on promoting who has realised the financial benefits of buying Plots are available from £7,575/ R$25,034 and
lower taxes for tour operators flying into Brazil into a growing economy and tourist destination for more information please contact Experience
from both US and European destinations, prov- such as Brazil. Increasing numbers are seeing the International on 0207 321 5858 or visit
ing that the focus remains on growing the potential of affordable property and land in the www.experience-international.com.
July/August 2009 Investment International www.investmentinternational.com
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