`Further education
In general women
take on too much,
which can lead to
a burn out
The top fi ve business books Just say no Time out
By way of example, womenintechnology. It’s natural that some women will leave the
1
First, Break All the Rules: What the co.uk is running a course called “The Art Of workforce to start families and put their
World’s Greatest Managers Do Saying No” because, says Berry, ‘Research careers on hold, with family responsibilities
Differently, by Marcus Buckingham, shows that women are notorious for agreeing taking priority. ‘This is of course
Simon and Schuster to do tasks they should turn down, which understandable,’ says Berry. ‘But employers
can cause burn out.’ She adds, ‘It’s also need to make it easier for women to return to
2
The 7 Habits of Highly Effective important for organisations to offer upskilling work so they don’t lose out on female talent.’
People, by Stephen R. Covey, Simon and training to women returners to ensure Research carried out by Microsoft found
and Schuster that they are kept fully up to date.’ that 90% of women in the technology
Berry also talks about what she calls industry agreed that more should be done
3
Information Systems for Managers, “the motherhood penalty”. She says, ‘Not to encourage women to return to their IT
by Gabriele Piccoli, Whiley only is the technology sector struggling to careers after maternity.
attract female talent, but it’s also failing to Womenintechnology.co.uk is holding a
4
Accounting and Finance for Non- retain it. Recent research has shown that special event – W-Tech – in February 2009
Specialists, by Peter Atrill and Eddie many women do not return to their jobs in association with the British Computer
McLaney, Financial Times/Prentice Hall after having children as they feel that they Society. ‘It’s a day full of workshops and
miss out on new developments, networking seminars to arm women with some really
5
Getting to Y

es: Negotiating opportunities and training. This has the useful information and skills and help them
Agreement Without Giving In, by knock-on effect of reducing their confi dence overcome some of these challenges,’
Roger Fisher, Penguin in their ability to go back to work.’ says Berry. On the agenda at W-Tech
She continues, ‘As the technology sector is a host of seminars and workshops in
is often still fairly male-dominated, some career development, CV writing, interview
women can sometimes struggle to make techniques and qualifi cation advice.
themselves heard and can feel isolated ‘Many women are really worried about
because of a lack of mentoring, access to their ability to return,’ says Berry. ‘Some
role models and opportunities to network.’ feel they have missed out on developments
in the market and the business and others
Useful links
Edinburgh Business School, ebsglobal.net; Everywoman,
are worried about juggling family and work.
everywoman.com; Manchester Business School, Training, mentoring and fl exible working are
mbs.ac.uk; Warwick Business School, wbs.ac.uk;
just some ways that this issue can begin to
Womenintechnology,wmwomensbusiness.com.
be tackled.
TODAY’S BUSINESS WOMAN 57
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