Recruit a Leadership Team
Once you have chosen your objective, you need to recruit a team of
people who can help implement the project. The team will be suggested
by the objective itself, since the people you will need for implementation
will have to have a connection with the needs and resources identified in
the objective. Here are some examples:
Social Purpose Currencies
Elderly Care: The team you will need to recruit includes organizations
that:
• are currently involved with care for the elderly,
• recruit and deploy volunteers,
• have other underutilized resources related to the elderly – fitness
facilities, restaurants, beauty parlors, educational programs,
• have older people as members or clients.
Employment: The team should include:
• State service providers for the unemployed,
• Unemployed people,
• Organizations that recruit and deploy volunteers,
• Businesses and government employers.
Commercial Purpose Currencies
Business to Business: The team you will need for a B2B currency
includes:
• Business leaders,
• Business Organizations – the Chamber of Commerce, Industry
Associations, etc.
• Local Government,
• Business Support Centers – Incubators, Industrial Parks, etc.
• Businesses that specialize in business services – temp agencies,
accounting firms, etc.
Business to Consumer: The team you will need for a B2C currency
includes:
• Business Organizations
• Civic Groups – Rotary Clubs, Churches, Hobby Clubs, etc.
• Retail Businesses
• Local Government
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