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MARKETING: PRODUCTS
PRODUCT NAME: Robert Burns 250th PRODUCT NAME:
Anniversary Malt Grande Absente
CONTACT DETAILS: Malcolm Cowen, CONTACT DETAILS: Emporia
+44 (0) 20 8965 1937 Brands, +44 (0) 153 458 700
Isle of Arran Distillers have released a limited edition Grande Absente Absinthe
bottling of its single malt to commemorate the 250th Originale is hand crafted in
anniversary of the birth of Scotland’s national poet, Forcalquier, a town in
Robert Burns. Arran is the only whisky distiller permitted Provençe, using the same
by the World Burns Federation to use the name of the methods and even the same
Scottish Bard. Fifteen ex-Sherry casks were specially pot still that was used from
selected from the 1998 distillation to produce 6,000 1860 until Absinthe was
bottles of the Anniversary Malt – 1,800 of which will be banned in 1912. The recipe
distributed throughout the UK. The label features the for Grande Absente contains
image and signature of Robert Burns and comes with an only natural traditional
accompanying gift box at a RRP of £49.99. botanicals such as wormwood,
mugwort, star anise, and
lemon balm. It is 69% ABV,
and should be drunk in the
PRODUCT NAME: Beefeater 24 traditional manner – diluted
CONTACT DETAILS: Pernod Ricard UK, with cold water and an
+ 44 (0)208 538 4484 optional sugar cube. It retails
Pernod Ricard has added a super- at £32.95 for 70cl.
premium variant to its
Beefeater London Gin brand.
The new product, called 24,
was developed by Beefeater PRODUCT NAME: Blue Hanger 4th
distiller Desmond Payne over Limited Release
the past 18 months using CONTACT DETAILS: Berry Brothers & Rudd,
grapefruit and Seville orange +44 (0)870 900 4300
peel alongside Berry Brothers & Rudd have released Blue
Japanese Sencha Hanger 4th Limited Release blended Scotch
tea and nine other malt whisky. This latest release differs from its
natural botanicals. predecessors as it combines spirits that range
The spirit is cut from between 16 and thirty-four years old, to
earlier for a fresher, reach an ABV of 45.6%. The Blue Hanger
cleaner product and whiskies are named after William
has a 45% ABV. The PRODUCT NAME: Orchards Hanger, the third Lord Coleraine, who
gin has been named Green Apple Schnapps was renowned for wearing striking
24 to reflect the fact CONTACT DETAILS: Continental blue clothing and was also a
the 12 botanicals Wine & Food, “loyal customer of Berrys
are steeped for 24 +44 (0) 1484 557111 during the late 18th
hours to give a richer Yorkshire’s CWF have added a century”. The 70cl Blue
flavour. The bottle new flavour to its Orchards Hanger 4th Limited
has a red punt and Schnapps range, green apple. The Release bottling
embossing inspired flavour won out against lemon, retains the line’s
by a Victorian Art & blackcurrant and pineapple during trademark
Crafts era bottle market research, and will join colours, and
found in the peach and the recently has a RRP of
London-based reintroduced butterscotch flavour £59.95.
Beefeater distillery. in the Orchards range. The
24 has an RRP schnapps has an ABV of 21.5%
of £20.99. and an RRP of £6.99.
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