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MARKETING: CAMPAIGNS
CIROC VODKA has brought together
VLADIVAR’S QUALITY
two of the entertainment industry’s
CAMPAIGN
biggest personalities, Sean “Diddy”
Combs and Frank Sinatra, for its latest
advertising campaign, entitled “The Art
of Celebration”.
Launched in October, the
commercials show Combs hosting an
impromptu Rat Pack inspired party,
filmed in black and white at a former home of Sinatra. The theme
highlights Ciroc’s offering of a “contemporary yet classic” twist to the world
of sophisticated revelry. However, in line with Diageo’s commitment to
responsible drinking, Combs is keen to emphasise: “My friends are
important to me. Whenever we celebrate, I make sure we are drinking
responsibly.” A modern compromise on the Rat Pack spirit?
BAILEYS is launching a major being followed up by features in
VLADIVAR VODKA has unveiled October, features on billboards, new global campaign, entitled both TV and print this month.
a new £1 million advertising newspapers, magazines, online and “Listen To Your Lips”. The campaign partners an
campaign. Based around a “quality outlet points of sale during the Centred around close up announcement from parent
not quantity” concept, the Christmas period. photographs of lips, the year-long company Diageo that they are
campaign seeks to combine a Vladivar marketing director Nick campaign aims to “remind investing £25 million in the Irish
message of responsible drinking Gaskin commented on the new people of the deliciousness of cream liqueur.
with a strong dose of humour. A campaign: “Vladivar should be Baileys”, according to
series of spoof ads have been sipped, savoured and enjoyed, Global brand director,
designed to highlight the which is why we feel the quality over Sharon Keith.
consequences of excessive quantity message is a perfect fit for The advertisements
drinking. The first to be released the brand and for a responsible were rolled out to key
shows a naked man curled up in a drinking campaign like this.” Baileys markets in
cage with a gorilla the morning Vladivar relaunched in June this October, and are
after a misguided night of alcoholic year and enjoys the second
overindulgence. highest volume sales in the UK
The campaign, launched on 18 on-trade. BEEFEATER is capitalising on its London roots by offering
consumers an insider’s guide to the city.
Super-premium success in Frankfurt
An interactive map on the gin brand’s website allows visitors to
discover the hidden secrets of London. Features neglected by the
usual tourist trails include “underground” bars, retro shops and
FRANKFURT Airport has little known landmarks.
seen average sales of Beefeater’s brand director Nick Blacknell comments: “Being born
super-premium wines and in London, Beefeater is perfectly placed to use its website to help
spirits double during the discerning consumers in their quest to discover the real London.”
first month of a luxury It is hoped that through this entertaining celebration of a mutual
promotion. heritage, the brand will engage consumers and communicate its
Organised jointly by identity as an authentic London gin. Based in Kennington,
Maxxium Global Travel Beefeater’s distillery has been producing gin since 1820.
Retail and Gebr. On a wider scale, this message complements Beefeater’s
Heinemann, the global “Forever London” advertising campaign, which seeks to
promotion features exclusive Rémy Martin Premier Cru VSOP, align the brand’s traditional heritage with its place in
tastings and events for travellers. The Snow Grouse Scotch whisky contemporary London.
Rare treats to be sampled include and Maker’s Mark bourbon.
UIforwardTHE DRINKAWARE TRUST has unveiled a provocative new advertising campaign as part of its battle against excessive drinking. Dubbed “Alcohol:
How much is too much?”, the campaign seeks to encourage sensible drinking at home by making people reflect on the embarrassing contents of their
weekly recycling box. £1 million is being spent on the campaign which will run in selected cities across UK.
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