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WHITE SPIRITS: CACHACA
Getting the
(sugar) cane
Already popular in the
UK and Europe as the
base for Caipirinha
cocktails, the major
cachaça brands are
now pushing the spirit
on its own merit.
Alexis Hercules reports
on the rise of Brazil’s
favourite drink
CACHACA IS one of the world’s sales, the UK is looking to catch programme of education, as well The ageing takes place in a wide
most consumed spirits, with up, as for once it has been as via collaborations with top variety of barrels, including
approximately 1.6 billion litres relatively slow to adapt – Germany bartenders to show that it works in jequitibá, cherry, balsam wood and
drunk annually. However, 99% of and the US are currently bigger a number of cocktails. oak, to name just a few. Cachaça
that consumption takes place in markets. The growing popularity of Cachaça, produced by distilling began life in Brazil as a drink of the
Brazil – though that could be about Caipirinhas has spearheaded fermented sugarcane juice, has an poor, invented by Portuguese
to change. With a number of new cachaça growth, but those behind abv between 38% and 48%, and, settlers in the 16th century, and
brands coming into the market and the surge are keen to point out the like rum, it has two varieties – un- was derided by the elite who
a premium end that is driving spirit’s versatility through a aged and white, or aged and gold. considered it unfit for well-to-do
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