p36-42,44,46,48 Euro 50 Muss-Wald NovDec08v5 7/11/08 13:40 Page 48
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2008
Tatjana Vuc˘kovic ´ Deputy CEO, IKOM Brad Wald
Serbian cable operator IKOM Managing director, EMEA, Comcast International
has been one of the most Media Group
innovative service providers
in its national market. Brad Wald has been at the forefront of CIMG’s strategy to penetrate
Innovative marketing has the EMEA region this year.
been a key factor in IKOM’s
success, and the operator Age 44
recently won the gold award
in the new product or service Education BA, business admin, California Lutheran University.
launch category at the CTAM
Europe Creative Awards Years in industry Almost 20 years.
Programme for its joint cam-
paign with National Job description Managing director, EMEA.
Geographic Channel.
Last year’s highlights Highlights of the last year were a successful
Age 35 transition in becoming Comcast International Media Group, which
added a whole new level of substance and respect to our portfolio of
Education Bachelor of science in mathematics, University of LaVerne, programming assets, growing E! in new markets such as Portugal,
California; MBA, University of New York in Belgrade (in progress). Poland, Serbia, Croatia and Turkey, and launching The Style Network in
the UK, Africa, the Middle East, Turkey, Greece, The Netherlands,
Years in industry Six years. Poland, Croatia and more! Further, we successfully launched localised
E! websites in UK, France, Italy and Germany. Last but not least, we had
Job description To help develop and expand IKOM’s business oppor- a tremendously successful year with pan-regional advertising sponsor-
tunities in line with current industry trends. And, of course, to make ships including Tudor, The Greek National Tourism Bureau, Warner
people working for IKOM happy and content to come to work. Brothers, and Ford, just to name a few.
Last year’s highlights I won the CTAM Europe Creative Award for Reflections on the downturn I think the economic downturn will
New Product or Service Launch (Cap reward) last year in Barcelona. force cable, satellite and IPTV operators to make very shrewd, cost-
Having heard the name of my company and my own name in order to effective decisions when it comes to adding/maintaining programming
receive Gold reward felt like one of the biggest achievements in my on their platform. TV viewers will be looking for an escape, and CIMG
professional life. will be well suited for this demand, with E!’s high quality aspiration pro-
gramming, The Style Network’s practical and relatable lifestyle shows
Reflections on the downturn I do not really believe that [the finan- and The Golf Channel’s strong niche programming, will be more and
cial crisis] will have a significant impact on further developments in the more appreciated.
telecommunication industry in Serbia since it is in one of its first stages
of liberalisation. Positive thoughts for 2009 Next year will be the year to further
localise E!, to gather more distribution for the rapidly growing The
Positive thoughts for 2009 I think that some new products and Style Network and to plan the year-end launch of The Golf Channel. We
services like digital TV, video-on-demand and voice over IP will become will launch Golf in HD and plan for the HD versions of E! and TSN to
widely available for the first time in the Serbian market in the year-to- come to the market as well.
come.
Personal aims for the year ahead There are a few goals that I have
set up for myself for the next year. Two of them worth mentioning are
to complete my MBA and to start a family.
Favourite TV show Ally McBeal is one of my favorites. I find it easy to
relate to her.
Little-known fact I don’t really know how many pairs of shoes I own.
Life outside work I try to spend most of my free time with friends.
Visit us at www.digitaltveurope.net
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